Emailing is difficult. It may appear simple initially, write something clever, hit “Send,” and wait, right? However, knowing the ins and outs of mailing is far from straightforward. Compound terminology like email deliverability and relay servers, perplexing acronyms like SMTP, MTA, and IMAP, and comprehensive metrics that must be understood, abound in email.
Trying to set up contact lists & sending the first newsletter are fantastic places to start, but if you want to take your grasp of email marketing to the next level, you need to look into SMTP relays.
Simple Mail Transfer Protocol (SMTP) is the backend system that allows you and your firm to send, receive, and relay email messages between senders and receivers. Let’s peek at what it is & how it functions.
What is the SMTP Relay protocol?
An SMTP relay is a technique that lets email be sent through one server to another on the internet for delivery. It was first introduced in 1982 and is still the most frequently used internet standard today.
An SMTP relay is a two-step email relay service that operates as follows:
- It gets the sender’s outgoing mail (your fantastic Groundhog Day email campaign).
- It sends it to the recipient’s local post office, an SMTP mail server.
Isn’t it simple?
Using an email service provider’s SMTP server to send emails
So, would this protocol look in the context of a bulk email service provider such as smtpget? Because it’s challenging to get the most from your personal SMTP relay server. Most organisations that need to deliver mass emails to their consumers rely on SMTP relays for easy maintenance and analytics.
Companies can avoid running their own mail server by sending through a bulk email server provider using an SMTP relay. The company or sender generates the email forwarded to smtpget’s SMTP server to be prepared and sent to recipients, as shown in the diagram below.
To prevent spam, most webmail services and email applications (such as Gmail, Outlook, Yahoo, and others) limit the number of emails sent to different recipients. Businesses that need to communicate with a large audience will frequently surpass this limit, necessitating the use of an enterprise-level email sending platform. Yes, like smtpget.
Businesses and organisations can use an SMTP relay provider to distribute large mail volumes without being mistaken for spam or exceeding modest sending restrictions.
Why is it vital to use an SMTP Relay Service?
Email is relatively straightforward when sending simple person-to-person emails; email is generally relatively short.
If you have a web service that sends time-sensitive email notifications that must enter the inbox, handling your email becomes exponentially more complicated. Or if you’re sending bulk marketing emails to tens of thousands of people.
You’ll probably have email deliverability troubles if you send transactionally and marketing emails from your primary mail server, such as Gmail or Exchange, especially when you approach your ISP’s maximum daily restrictions.
The ideal aspect of managing group sends, or automated emails is to use an SMTP relay provider. Sending using SMTP through a reliable 3rd party can help you avoid deliverability concerns and ensure that your mail remains flowing to the mailbox without interruption.
SMTP server tracking behind the scenes
Sending through such a bulk email service provider adds another degree of value. When the SMTP servers send emails, the smtpget’s system inserts link trackers into the body of the message. As a result, you can correctly measure opens & clicks after a mail has already been received as a user.
Because each ISP communicates uniquely, smtpget also interprets input from ISPs. Our solution saves time for developers by translating information into a clear response that shows whether an e-mail has been sent or bounced. These measurements make it easier to spot problems that may be affecting your email deliverability.
SMTP Relay Port Selection
Aha! Another perplexing part about email. To comprehend SMTP ports or how they function, we must first grasp what happens whenever computers interact over the internet.
Assume you’re attempting to contact smtpget.com. The DNS converts this to the actual IP address hidden behind the site’s name in this situation. This is 104.199.110.216 in the instance of smtpget. You might undoubtedly remember 4-5 IP addresses similar to ours, but who can or wants to place more?
An SMTP connection is known as an SMTP port. Today, the most used SMTP ports are 465, 25, 587, and 2525. However, this does not imply that they’re the only ones. Because these few ports are most commonly utilised for these connections, they are primarily open, indicating that you’d be able to contact your destination.
Final thoughts
Finally, SMTP relay simplifies our lives as marketers by performing all the heavy lifting at the backend, allowing us to spend more time creating content and expanding our contact lists.