For people who aren’t especially tech-savvy, it’s no surprise that WhatsApp has become a widely valued application. What if customers could order tickets over a WhatsApp conversation chat window? Could they send messages using Whatsapp to do banking transactions?
This is already happening, believe it or not. Many businesses would benefit from WhatsApp combined with a chatbot.
What is WhatsApp Chatbot?
A chatbot is a software program that uses predetermined rules to communicate with users; it’s simple to set up and operate. Texts or voices can be used to interact with a chatbot. The program that a WhatsApp Chatbot uses defines it. You can automate your sales and customer care with the WhatsApp Business Account Chatbot. If you use WhatsApp Business to run an eCommerce store, for instance, a WhatsApp bot will respond to your users’ requests by offering goods and related categories.
What is WhatsApp Business?
WhatsApp Business is a Facebook-created service that aids in the formation of enterprises. WhatsApp enables businesses to engage with their customers via conversations, reminders, and confirmation texts, making it the best alternative to antiquated SMS systems. There are two types of WhatsApp Business Solutions:
- WhatsApp for Business
- WhatsApp API for Enterprise
AI-Based WhatsApp Chatbot
Using cognitive services to build an intelligent chatbot on WhatsApp would allow businesses to automate a number of operations such as product research, product catalogue, customer assistance, follow-up communication, sales, and conversion. Overall, a WhatsApp bot helps a business increase brand recognition, nurture leads, and establish client loyalty.
Benefits of a WhatsApp Business Chatbot
Improved Customer Service
The WhatsApp chatbot platform is meant to integrate with CRM, ERP, and a variety of other business systems, allowing businesses and customers to communicate seamlessly. Customers can now contact customer service without having to queue or listen to irrelevant interactive voice responses. Furthermore, since WhatsApp chatbots are available 24 hours a day, businesses do not need to ensure that customer support agents are available at all times. This also saves a significant amount of money that organisations would otherwise spend on hiring and training their employees.
Optimum Ease of Access to Customers
Customers no longer need to download a separate application or visit a company’s official website to contact them via a WhatsApp chatbot. Customers just communicate with a WhatsApp chatbot in the same way they would with any other contact on the platform. If the chatbot is unable to assist a customer, the customer will be directed to a human agent.
Establishing a Strong Brand Identity
Giving your WhatsApp chatbot a brand personality can help users connect with the brand and increase their loyalty. The organisation’s consumer engagement and revenues can be considerably enhanced with a well-established brand identity.
Organisations are increasingly recognising the value of conversational marketing and support, and WhatsApp Business is a simple facilitator. Mtalkz helps you create a WhatsApp chatbot with AI capabilities for your company to improve customer service and manage operations.
Prepare to elevate your customer service to new heights. Mtalkz’s innovative conversational solutions can help you increase sales and support services by increasing customer engagement.