Identifying the most exemplary individuals in your applicant pool, engaging with them, and standing out from other recruiters are increasingly becoming crucial for all recruiters. Graduate-level candidates typically anticipate more significant interaction, immediate feedback, and a selection process that reflects the mobile environment in which they live.
Taking all of this into account, hiring managers desire a revamped type of psychometric assessment that provides them with the robust information they require about the applicant’s capabilities while also providing a terrific user experience for the prospects.
This is where recruitment gamification comes into play. However, to maximize the benefits of the assessments you employ, you must first understand the various jargon.
This article defines gamification, game-based, and gamified assessments and how they differ.
What Does Gamification, Game-Based, and Gamified Assessment Mean in Recruitment?
Gamification in recruitment entails adding game elements to several parts of the hiring process, most notably the assessment stages. To be precise, this is not about adding frivolous games into the hiring manager’s decision-making process. It’s also not about making games into tests or assessments (otherwise known as game-based assessments). Instead, Gamification provides the primary benefits of differentiating your hiring process and lowering prospect dropout. As a result, many recruiters are introducing gamified components into their hiring processes.
Gamified assessments are what you use to incorporate gamification into the hiring process. These assessments take active, scientific psychometric tests and add gaming elements (such as leveling up, earning points, or earning badges) to create a more engaging and modern-looking online test. This is similar to a standard psychometric test in that it assesses the talents it is supposed to assess. However, gamified assessments go beyond the essential incorporation of game features. Instead, they are one method for creating a more immersive gamified environment. When done correctly, this approach can counteract adverse applicant reactions, increase engagement, reduce test anxiety, and mitigate cheating behaviors.
On the other hand, game-based evaluations are interactive games played solely for attraction and fun. They are excellent for showcasing your distinct culture for available jobs and can even become viral marketing tools that promote your employer’s brand. However, a game should only be used as an engagement tool at the outset of the recruitment process.
What’s the Difference?
To begin, gamification refers to assessment professionals’ activities of modifying current tests by incorporating game mechanics and applying game concepts to them. Second, game-based assessment is a type of evaluation in which job hopefuls are players in a primary gaming loop while trait information is inferred. Third, gamified assessment strengthens candidate engagement and differentiates the assessment process from the hiring competition. While game-based assessment is an assessment method in and of itself, the other two are (re)design methods.
Gamified assessments deliver better predictive findings than game-based scenarios and rarely create the possibility of harming your company’s brand. Compared to traditional assessments, gamified assessments have a lower dropout rate. In addition, they can capture a wider variety of data points with fewer question items while keeping the same validity and reliability.
Recruiters now have more options than ever, thanks to the growing gamification trend. You may select whichever one best meets your specific industry and career requirements. So, choose a provider that allows your candidates to experience the best of gamified assessments. When it comes to finding the best assessment provider, Discover Assessments tops the list globally. They are the world’s first gamified DISC assessment providers. Additionally, they offer various solutions, including personality, culture, aptitude assessments, and many others. To know more about their psychometric test, contact them today!