Web design is the process of creating a website that will allow customers to purchase your products or services online. We specialise in designing bespoke e-commerce websites that will help you achieve your commercial goals.
Graphic designers use creative elements to communicate a message or evoke emotion. They can also create a visual identity for a brand.
What We Do
We offer an end-to-end service. We’ll take your vision and turn it into a working website that will attract, engage and convert visitors to your business. Using a unique approach to business website design Glasgow, we focus on the creative side of your project and bring together an aesthetic that fits your brand, with the functionality your visitors require.
Web design is one of the most important aspects of building a website, but it can be confusing to understand what it really means. It includes elements like user experience and interface design that determine how easy it is for users to navigate a website, find what they’re looking for and interact with your content. It also refers to the overall look and feel of a site, including layout, colors, images and fonts.
Web designers use their creative skills to create a mockup of what your website will look like, while web developers-also known as engineers or coders-turn that design into something that can actually be displayed on the web. It’s important for web designers and developers to work together on projects to ensure that the finished product functions correctly and looks good. A well-designed website is crucial for any company, as it’s often the first impression that potential customers have of your brand.
Responsive Design
Glasgow hosts higher learning institutions that attract leading talent from across the United Kingdom. Its web design agencies therefore have access to internationally competitive expertise. They also have solid insights into the local business environment and could use this to your advantage.
A website that is responsive to various screen sizes enables visitors to enjoy a smooth, consistent experience regardless of what device they are using to browse. This can include desktop monitors, tablets and smartphones. It is a popular approach to web design Glasgow that eliminates the need for separate versions of sites for different devices. This can save businesses time, money and resources and improve SEO because Google favors websites that are mobile-friendly.
Responsive design is based on fluid grids and layouts that allow for elements to resize and scale to fit the screen. This means that your site will look good on modern devices, as well as those that may be released in the future. This is especially important for businesses that want to reach a global audience.
To build a responsive website, Glasgow web design companies begin by getting familiar with your brand and goals. They will review your target market, main competitors and industry landscape to establish a digital strategy. They will also determine the key pathways that lead to conversions. This information will help them create an information architecture and user journey for your site.
The next step is wireframing the page designs using tools like Adobe XD, Marvel or InVision. This allows for feedback and iterations in a collaborative manner so that the final designs will be effective on all platforms. When the wireframes are approved the Glasgow web design company will begin coding the pages. This can take weeks to months depending on the complexity of the website and integrations required. Once the site is completed it will be rigorously tested to ensure that it meets all of your requirements and is free from bugs.
A website that is responsive will delight your customers, encourage them to recommend you and increase their trust in your brand. It will be easy for them to browse your products and services on the go, and it will also make it easier for them to convert into paying customers.
Mobile Design
In the past, web designers focused on creating websites that were optimized for desktop screens. With mobile device usage on the rise, it’s time to shift that focus. Mobile design prioritizes content and functionality for users on smaller screens, focusing on what is most important to them. Using mobile-first strategies, such as Graceful Degradation or Mobile-First Design, web designers create websites with the user in mind.
With space restrictions on smaller screens, mobile design requires that content is the main focus. For example, if a website features photos of party events recently hosted by the restaurant, it would be better to showcase these photos on the home page than to hide them on a “contact us” or “about us” page. Having this in mind when designing for mobile will help keep the user experience (UX) seamless across all platforms and devices.
Similarly, navigation is key for mobile design. Having a menu bar on the top of the screen, as well as the ability to swipe up or down for additional navigation options is essential. This allows the user to find what they’re looking for, without having to scroll or move their head too much.
Since mobile users are more likely to interact with a site than desktop users, it is crucial for web design companies to make sure their sites are user-friendly. This can be achieved by following best practices for mobile UX, such as avoiding the use of pop-ups or other distractions. This will encourage users to stick around and explore the site, increasing chances for conversion.
Another way to ensure that a site is user-friendly on all devices is by conducting extensive cross-browser and mobile testing. With BrowserStack’s real device cloud, teams can test their designs on 3000+ devices and browsers to ensure they are providing an optimal user experience for everyone.
E-commerce Design
Whether you’re selling physical products or digital services, your online store needs to have an easy-to-understand and attractive layout. If your website looks dated or difficult to navigate, shoppers are likely to move on to a competitor that offers a more appealing experience. That’s why ecommerce web design is such an important investment for any business looking to grow and expand its sales and client base.
While a website’s overall aesthetic is an essential component of ecommerce web design, it is also crucial to pay close attention to the product catalogue, shopping cart and payment systems. A good website designer will help ensure that all these components seamlessly integrate with one another to provide a seamless user experience. They’ll also test the website on multiple devices to see if any changes are necessary.
Another key aspect of ecommerce web design is to make sure that the site’s navigation and menus are clear and easy to understand. This is especially important for websites with a large number of products or services. For example, a website with a long list of items may need to break the list down into categories or sub-lists to make it easier for users to find what they’re looking for.
When choosing a web design Glasgow agency, it’s helpful to look at their portfolio and reviews. You can also get a feel for their work by asking them about their experience with eCommerce projects and other similar projects. It’s important to choose an agency that has a strong track record and can demonstrate that they have the skills needed to produce high-quality ecommerce websites.
A quality web design Glasgow will take into account the specific needs of your business. For example, if you want to sell your product internationally, you should make sure that the website can be translated into other languages. It’s also important to choose a web design Glasgow that can help with search engine optimization, which will increase your visibility on the internet and drive more traffic to your website. Finally, it’s important to choose a web design Glasgow that will be available for maintenance and support after the website is launched.