With the increasing trend of product photography to strengthen the brands, you also must be considering hiring one. Your brand will not get exposure until you present it to the audience in an effective way. However, there are plenty of commercial photographers in the market. Thus, it becomes crucial that you choose the best one. In this post, we will let you know about the things that need to be considered while hiring a product photographer in NYC.
Is Their Past Work According To Your Style
Every photographer has their own style of taking shots. It’s vital that you choose photography that delivers the pictures going with your style. For that, you can check their previous work. There are two ways to check: check their social media profiles or ask them to send sample work to your email and also let them know about your style. The second one is more effective. Since the studios can only post photos on social media that promote their brand. There are hundreds of pictures that are not posted on their website portfolio and might be best according to your taste.
Find Out Their Previous Clients & Testimonials
You should check if the potential professional photographer in NYC has worked with any reputed brands. If the reputed brands like their work and the testimonials are already published on the website, the photography studio must be an expert in their field. Also, you can check the client feedback on their social media. It can help to make a decision.
Does The Product Photographer Understands the Purpose of Photos
This question might seem simple to you. However, it gets immense importance. If the commercial photographer does not understand the purpose of the photos of your product, your business will not get the expected quality. Thus, it is suggested that you elaborate on the purpose of your brand along with guidelines for the required pictures. You should mention whether these are headshots, branding, product page, or PR. It will be beneficial if you create a checklist for the photo shoot.
Is The Product Producer Familiar With Your Targeted Audience
Commercial product photography is always audience-focused. Hence, it needs time to plan everything accordingly to deliver quality work. The studio might have an impressive landscape or theme. However, does it matter for your business? Therefore, it’s required that you check with the photographer if he has worked with your industry or not yet. It will be a great idea if you brief the photographer about your brand.
What Type of Equipment They Are Using
You should pay utmost attention to the tools they are using. If you want beauty product photography, commercial photography must have cutting-edge technology. They should have digital cameras, proper lighting, suitable space, etc., to get the best output. Since the cosmetic products need to be detailed and the audience must be enticed by the pictures.
Ask About The Desired Deadline
It is a must that you inform the deadline in advance. Since photography requires a substantial amount of time for quality work. Hence, it is advised that you ask the commercial product photography whether they are capable of delivering the photos on time or not. You can contact the other company if required. Plus, you should ask if there is any contract policy by the photography company.
In a Crux
The above-mentioned points must be considered before hiring a product photographer in NYC. Whether you’re a new entrepreneur, an established online store, or a worldwide brand marketing director, it’s critical to start with these questions. Eventually, hiring the right photography studio matters the most for saving you time and money, as well as helping boost your brand.