The Importance of Face Authentication in Customer Verification

The best option for onboarding your consumer is KYC. It is simple to complete and gives the business all the information it requires. It could appear that your current onboarding procedure is finished when used with the AML compliance tool. However, after initial onboarding, client re-authentication is a crucial component that is absent. This blog post will explain how face authentication may greatly improve your KYC in order to address this problem.

What steps are used in the present identity verification procedure?

The consumer often provides personal information, such as name, address, and birthdate, as the first step in the customer onboarding process. Following that, the company checks customer identities against databases using this information. The customer is then requested to submit further KYC documents, such as a passport or driver’s licence if the verification is successful. OCR is used to extract and recognise symbols from documents that have been captured for the automatic ID document verification. 

The onboarding phase is then completed when the authenticity of the information is confirmed and a face-to-face match is made using face recognition technology. If necessary, a manual supervision team will also support the verification flow, particularly for older documents or to adhere to national regulations.

Companies are required to abide by Anti-Money Laundering (AML) laws. As a result of the 5th AML Directive’s declaration of all of these actions.

When is it necessary to re-verify the customer’s identity?

Despite finishing the identity verification cycle, the customer’s interactions with your platform are not yet complete. Fraudulent activities could take place months after onboarding during client activity. The following is a succinct list of the most frequent scenarios when you should repeat identity verification:


  • The customer completes an atypically expensive transaction. Customers cannot be simply allowed to continue in that manner since there is a serious risk of account takeover.
  • The client chooses to switch phones or use your service from a newly discovered location. Since extensive password security breaches are possible today, simple password protection is insufficient.
  • Accounts that are inactive desire to do transactions. Since the account might already be closed by having the credit card information compromised without the customer’s knowledge, further security measures like facial authentication should be used in this situation.
  • Face authentication would be the first line of defence if the client wanted to reset their account or alter their email address along with other authorisation credentials. Without the customer’s knowledge, fraudsters can overwrite authorisation credentials using stolen email access.

Two-factor authentication seems to be the solution.

We do utilise two-factor (2FA) authentication on a daily basis for logins. Because we believe it to be a secure authentication method. When and why did the Verizon Data Breach Investigation Report from 2021 disclose that 61% of all security breaches involved credentials that were stolen? It’s because simple things like 2FA are extremely susceptible to SIM swap attacks. You should be aware of the incident in 2019 where Jack Dorsey’s Twitter account was compromised using this specific technique if you are a fan of Twitter or its creator. It is crucial to take into account the connection between identification and your phone number. If you want to comprehend how this data breach attack operates.

A phone number is something that a third party, your local phone number provider, issues. Whereas your identity is something that you own. As a result, you start relying on a different institution to protect your identity, which could leave you open to risk.

Why do security breaches get fixed by face authentication?

Understanding the basic principles of how facial recognition technology operates would be helpful in determining. When it is the best tool for a certain task. A facial recognition software can use biometric data that has been stored to search databases of faces. In other words, you can decide whether to store a customer’s encrypted facial biometrics after he has finished the KYC process. To compare saved data with newly received data. All that is required once it has been stored is face recognition (preferably in conjunction with a 3D face recognition system). Then the biometric check is conducted by the same individual, thanks to the facial recognition software.


A method of recognising or verifying a person’s identification using their face is facial recognition. It has been really helpful in verification processes and specifically in Know your customer process. People can be recognised using facial recognition technology in real-time or in still images and videos.

A subcategory of biometric security is facial recognition. Voice, fingerprint, and eye retina or iris recognition are examples of further biometric software types. Although there is growing interest in using the technology in other areas, security and law enforcement still account for the majority of its uses.