The Art of BigCommerce SEO: Driving Traffic and Conversions

The Art of BigCommerce SEO: Driving Traffic and Conversions

Search engine optimization (SEO) is a critical component of any online business strategy. By optimizing your BigCommerce store for search engines, you can drive more traffic to your site and increase your chances of converting visitors into customers.

In this article, we will discuss the basics of bigcommerce seo companies and provide some tips on how to improve your store’s ranking in search results.

What is SEO?

SEO stands for search engine optimization. It is the process of improving the visibility of a website or web page in search engine results pages (SERPs). SEO can be achieved through a variety of techniques, including:

On-page SEO:

This involves optimizing the content and code of your website to make it more search engine friendly.

Off-page SEO:

This involves building links to your website from other high-quality websites.

Why is SEO important for BigCommerce stores?

SEO is important for BigCommerce stores because it can help you:

Drive more traffic to your site:

When your website is optimized for search engines, it will appear higher in SERPs for relevant search terms. This means that more people will see your website and have the opportunity to learn about your products or services.

Increase your chances of conversion:

When people visit your website, you want them to take action, such as making a purchase or signing up for your email list. SEO can help you increase your chances of conversion by making it easier for people to find the information they are looking for and by making your website more user-friendly.

How to improve your BigCommerce store’s SEO

There are a number of things you can do to improve your BigCommerce store’s SEO. Here are a few tips:

Choose the right keywords:

When you are optimizing your website for search engines, it is important to choose the right keywords. Keywords are the words and phrases that people use to search for information online. You can use a keyword research tool to help you find the right keywords for your website.

Use keywords throughout your website:

Once you have chosen your keywords, you need to use them throughout your website. This includes using them in your titles, meta descriptions, headers, and throughout your content.

Create high-quality content:

In addition to using keywords, you also need to create high-quality content. This means writing content that is informative, engaging, and relevant to your target audience.

Get backlinks:

Backlinks are links from other websites to your website. Backlinks are a valuable signal to search engines that your website is high-quality and trustworthy. You can get backlinks by guest blogging, participating in forums, and submitting your website to directories.

Tools and resources for BigCommerce SEO

There are a number of tools and resources available to help you with BigCommerce SEO. Here are a few of the most popular:

BigCommerce SEO Guide:

The BigCommerce SEO Guide is a comprehensive resource that provides detailed instructions on how to optimize your BigCommerce store for search engines.

Yoast SEO:

Yoast SEO is a popular WordPress plugin that can also be used to improve the SEO of your BigCommerce store.

Google Search Console:

Google Search Console is a free tool that can be used to monitor your website’s performance in search engines and to troubleshoot any SEO issues.


SEO is an important component of any online business strategy. By following the tips in this article, you can improve your BigCommerce store’s SEO and drive more traffic to your site.