Netbase is a leading social media monitoring tool for businesses. The company provides both free and paid options for its customers. The product is integrated with your existing marketing strategy to help you keep track of what the competition is doing and analyze public sentiment. There are specialized options for those in the political sphere as well. In addition to data on competitors’ tactics, Netbase offers customer service surveys, and social media listening dashboards that can help you monitor customer satisfaction or market your company’s brand.
Hootsuite helps you manage your social media accounts by letting you post from one place, schedule posts, and measure the results. It also helps with the analytics side of things by providing in-depth data on who is accessing your social media account and how frequently. Hootsuite offers a free version for individual users and enterprise-level pricing for giant corporations that need even more advanced features. It can be integrated with over 100 apps and websites, providing Android and web browser support.
Awario is another free tool to help you manage your social media accounts. The product is unique in that it integrates into the browsers you are already using, so there is no need to change your current workflow. It automatically pulls in data from all social media sites you use and then presents it in a user-friendly interface. Awario offers desktop and mobile support, which can be integrated with all the major social media platforms your business uses to keep track of competitor activity.
Reputology is a social media monitoring tool that can help you keep track of your competitors, measure the effectiveness of your campaigns and study how people respond to your communication. The tool can be integrated with over 50 social media sites, providing detailed analytics, and artificial intelligence that automatically detects competitor activity.
The Keyhole tool is free, with paid options for individual and enterprise users. It can be integrated with almost all social media platforms an organization may use. A unique feature of this product is a patent pending “First Names” algorithm that identifies people actively engaged in their social media accounts based on what they are doing on the site. This allows you to target those people you want to interact with, whether they be a customer or potential new customers.
Mention is a free social media monitoring tool that helps businesses keep track of their competitors and measure the effectiveness of their campaigns. The product is unique because it provides detailed analytics for responding to people on social media and an artificial intelligence tool that automatically detects competitor behavior across all accounts.
Sendible is another free social media monitoring tool that helps users keep track of their competitors and gauge the effectiveness of their brand. Some of its features include a built-in RSS reader, on-the-fly publishing from within the dashboard, social media dashboards, detailed analytics, and support for over 150 platforms. The tool can be integrated with almost all major social media platforms and used with Google Chrome and Firefox browsers. Along with monitoring your competitors, Sendible also allows you to measure the effectiveness of your campaigns and respond to customer inquiries on social media.
The Buffer is a social media posting tool that can help you schedule posts, manage and monitor multiple social media accounts, and easily export your updates. Also, Buffer has an easy-to-use mobile app for both iPhone and Android devices and a fully comprehensive desktop application. Buffer integrates with over 100 social media platforms, including Twitter, Facebook, and LinkedIn.
Social media monitoring tools help companies track what their competitors are doing and measure the effectiveness of their own social media campaigns. The data these tools provide can help those running a company increase their market share and result in good customer reviews for a business. In addition to providing helpful analytics and information, the tools at Netbase also provide useful employee training and customer service surveys for those in need of assistance.