How to Track Text Message Analytics Using UTM Codes

When it comes to tracking your digital marketing efforts, there are lots of different things you can measure. You can see how many visitors came to your website from a particular link, or you can see how many signed up after receiving a specific email. But what about tracking whether people opened your text messages? That’s where UTMs come in handy. By using UTM tags when linking to your SMS campaign, you can track exactly how successful it was. Use this guide to learn more about what they are and how you can get started with them today!

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What are UTM Codes?

UTMs, or Urchin Tracking Modules, is a way of tracking digital campaigns by adding a piece of code to your link or campaign. When somebody clicks on this link, the UTM code will tell you what campaign they were from and what lead magnet they signed up for. You can then track the success of each campaign using these numbers, allowing you to pick out which ones work best and which ones you should stop using. You can use UTMs with many different types of digital marketing campaigns, including emails, social media posts, and text messages. This allows you to track your SMS campaigns so you can see which ones are most successful and which ones you should cut out.

Why are UTM codes important?

UTMs are important for a few different reasons. First, they allow you to see how successful your campaigns are. If someone clicks on your text message link, you’ll be able to see whether they signed up for your lead magnet. If you see that very few people are clicking on your links, then you can try changing the message or the lead magnet to see if it has a bigger impact. You can also use UTMs to see which medium works best for your audience. If you send a text message and very few people click on it, you know that you should try a different medium next time.

How to use UTM codes with SMS Marketing?

When setting up your SMS campaign, make sure to add the UTM code to each link you include. This can be done in a number of different ways, depending on the CMS you’re using. Once your link is ready, it’s time to send the SMS campaign. Make sure to send your campaign to the right number, and include the link with the UTM code so you can start tracking. You can also track your campaign after it has been sent. Head to your analytics dashboard, click on the Acquisition tab, and then click on the Source/Medium drop-down menu. Here, you should see your SMS campaign. You can click on that link to see the details of the campaign and see how successful it was.

Which UTM Variants Should You Track?

When setting up your UTM codes, it’s important that you track the right things. If you’re sending an SMS campaign to promote your blog posts, you’ll want to make sure you track the blog posts individually. If you just track the general blog posts, you won’t be able to see which posts were clicked on. Make sure you track the following: – Source: Where the visitor came from – Medium: What they clicked on to get to your website – Term: What your lead magnet was – Campaign: The name of the SMS campaign – Landing page: What page the visitor was sent to after clicking on your link You can use these as a guide when creating your UTM codes to make sure you track everything you need to.


When you’re trying to track the success of your digital marketing efforts, it’s important to measure everything you can. With UTM codes, you can track your SMS campaigns so you can see which ones are most successful. Make sure to track the source, the medium, the lead magnet, the campaign, and the landing page so you can see the full picture of your campaign. You can then use this information to see what works best for your audience and improve your campaigns. If you’re trying to track your text message campaigns, make sure to use UTM codes. They allow you to see how successful your messages were and which ones you should use again in the future.

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