Currently, there are more than a million sellers (small and medium size combined) on Amazon, and to compete, you will need to stand out. In addition, a well-opened and Amazon SEO-friendly storefront can increase organic reach and build customer trust. Here are 7 easy steps to open an Amazon storefront for your business, but if you want to save your time and efforts to focus on other priorities, choosing Amazon store setup services can also do the job.
Register for an Amazon Seller Account
Create an account (called Seller Central on Amazon), and then apply to sell products on the marketplace. You can choose between an individual merchant or a professional business seller account. Opening an individual merchant account is completely free, and they get 0.99 US Dollars per item sold(may vary from country to country). A professional account has 39.99 US dollars per month (America only, which may vary from 0$ to 50$ for other regions), and several other benefits are covered under the professional account. Here are the steps to create Amazon Storefront:
- Once you’re logged in from the correct account, go to Seller Central. Go to the “Stores” tab and click “Manage Stores.”
- Click on the “Create Store” option and fill in/select your brand.
- You should now be a Store builder. Enter your brand display name and logo and click “Next.”
- Now you can set up your home page. Here, you will get the option to either select from existing (and widely used) templates or proceed with a blank page if you have some specific requirements.
- From choosing a featured product to listing multiple products, you can set the grids as per business nature. It’s important and highly beneficial to fill meta descriptions here. This will help Google show your products online and preview your products & store when customers are browsing through it. Make meta descriptions catchy & informative.
- Now you’re all set to build your Amazon Storefront. Start by adding page sections, images, and thumbnails for your item listings. It may take you some time to get familiar with this dashboard.
Once the virtual account is created, just upload the required documents like a credit card, GST number, etc. (every country has different eligibility, but only one of the documents needs to be uploaded), fill out the form, and wait for the approval.
2. Enroll your business brand
Registering under the Amazon Brand Registry Program is mandatory to open an Amazon store. Additionally, it protects your brand on Amazon and also provides access to several free tools & reports. You just need a registered trademark to register the brand on Amazon. This will show your brand’s name & logo on your packaging & goods.
This also builds a reputation with time, leading to appearing higher in customer searches.
3. Comply with Amazon Seller Terms & Conditions
You will never want to put so much effort only to get your Amazon Storefront banned or removed someday or get other possible legal troubles that may halt your online sales for some time. For example, never include any payment receiving information (QR code, bank details) because Amazon must receive all payments and then be credited to the seller’s account. Click here to go through all the latest terms & conditions.
If you can’t keep track of the changing terms and conditions of Amazon and other government policies, outsourcing Amazon Store Management services can save you from any possible troubles.
4. Utilize Free Resources Provided by Amazon
Amazon has a portal known as Seller University. It’s completely free, and you can learn almost everything from there. From how-to videos to tips & tricks articles, endless resources are available here.
5. High-Quality Product Photos
Irrespective of your product category, this is one of the most important factors for driving sales. Therefore, it’s best to use white background or any solid color chart paper (available in stationery shops for less than a dollar). Avoid using multi-colored backgrounds. Additionally, Amazon doesn’t easily accept images without a clean white background.
Hiring professionals or freelancers will also work well and is cheaper than most people think. This is because they’re experts in removing backgrounds and adding a proper white background.
6. Free Amazon Analytics for KPIs
Like most of today’s digital platforms, Amazon also provides free analytics about sales, visits, traffic sources, and more. Using it for research and understanding more about your potential clients is highly important but is ignored or taken less seriously by most sellers. It even contains details about your customer’s education, marital status, income, age, gender, etc.
This can even be used to plan sales before festivals and other events.
7. Keep Experimenting & Practicing
Try to keep all your pages similar because every page will appear on a single site. Once your amazon products listing is approved , individual item approval will take some time. Once you’re all set to sell products, make sure to experiment as much as possible (and try each experiment for at least a week, and on multiple products, it may not work on one product or on the first day). Several big sellers end up failing at Amazon due to not practicing and experimenting with their Storefront. Even if you’re making satisfactory sales, don’t ever stop practicing and experimenting.