Influencers are well-known people on social networks with thousands or millions of followers. As their opinions are highly taken into account by the community they create, this figure inaugurated a new way of doing digital marketing. Let’s see how to be an influencer!
What is an influencer?
Influencers are opinion leaders, that is, people who have great credibility on a particular topic. Due to their reach in social networks, they can become brand promoters. His great ability is to attract his community to try a certain product or service.
They are characterized by having a very high engagement (that is, the level of commitment that the audience has with the figure or brand) with the community they create. In addition, their followers are reflected in some way; they perceive them as genuine peers, which drives the value given to their words.
By becoming authorities within a niche, they gain the esteem of their followers, who trust their recommendations. This counts from the purchase of an item to the suggestion to see a movie, participate in a raffle or promote the launch of a new brand.
This figure, moreover, is born in the digital context that we live from some very particular characteristics. The two most distinctive features are:
- The amount of time we spend on our phones: It is estimated that it is between 3 and 4 hours a day.
- Many of us are part of the “skip-ad” generation: experience on digital platforms has trained our senses to recognize paid ads and quickly skip them in a matter of 1 or 2 seconds!
In this scenario, companies’ digital marketing strategies need to be increasingly creative to find the best ways to reach their target audience.
How to be an influencer: here are the keys
At this point, you may be thinking about the idea of increasing your social media reach to dedicate yourself to this. In fact, this is one of the jobs from home that many people choose.
Now that we have a clearer idea of what it means to be an influencer, it is important that you take into account these 6 keys to becoming one:
- Specialize in a subject.
- Support your content in photos and videos.
- Be consistent and relevant.
- Be honest with your followers.
- Interact with your audience.
- Use relevant hashtags.
Let’s look at each of these aspects in detail.
1. Specialize in a subject
To become an authority in a certain niche, you have to handle a lot of knowledge about theory and practice. It is not about being famous but being an expert in an area.
2. Support your content in photos and videos
It is not an immovable rule. But if we think about how to be an influencer, the most common thing is that you communicate with your audience through visual content.
You can create a vlog sharing travel images, and photos of food you recommend. You can share screenshots of a hotel or samples of the makeup you are trying. And you can create short videos if you want to explain something.
Users demand more and more quality web content to dedicate their time and attention to.
3. Be consistent and relevant
For your content to be featured, you have to be present on user platforms frequently, so they will be more likely to access your photos and videos. In addition, it is crucial that you can offer a product that has some kind of authenticity.
Although other influencers will talk about the same thing as you, your content has to have some kind of differential, an original feature for your followers to choose you. It can be in your general brand image, your way of speaking, your sense of humor communication, or your attention to detail. The options are endless!
4. Be honest with your followers
We already talked about that. If there is a trait that defines what it is to be an influencer, it is credibility. If your audience is growing, it is because they trust you, your words, and your recommendations. So don’t let them down!
Take care of your suggestions to always offer good quality content. Building an excellent reputation from the beginning is the best advice to form the best foundations and grow on a solid foundation.
5. Interact with your audience
Although we are focusing on generating good content, another feature that will help you be close to your community is interacting with it.
Propose topics for discussion, and read and respond to their comments if you’re live on Instagram or YouTube. Social networks are made for people to interact, and it is more entertaining to follow someone who not only speaks but also listens, thinks, reflects, shares, and disagrees. Join the conversation!
6. Use relevant hashtags
A hashtag is a clickable keyword or phrase preceded by the pound sign (#). It marks the content so that both platforms and users can quickly identify it.
Now that you know how to be an influencer
If you have come this far, you already have a much clearer idea of an influencer and their tasks.
We hope that this article on how to be an influencer and the keys to achieving it will be useful to you. In short, it’s about having authority in an area, being perceived as a genuine peer in your community, and generating a higher-than-average level of engagement.