Are you looking at your blog promotion metrics and wondering why they aren’t moving the way you want? You’re a smart person, and you know that having good blog content is essential. However, trying to create content that people want to read is a lot easier said than done. It’s not like you can write an article and have it go viral overnight — even if it were that easy, you’d probably be in trouble for posting such low-quality content. So how do you create the type of content that naturally leads to conversion? What makes something share-worthy? How do you motivate people to share your content?
How do you know if the content is doing well?
Content is the number one thing a company needs to do well online. A company that has quality content that users like and trust will have more sales. There are several ways to measure your content’s performance.
It appears in SERPs.
One of the easiest ways to know if your content is doing well is by how it’s appearing on search engine results pages (SERPs).
If you’ve done an excellent job writing, publishing, and promoting your content, it will be found by Google’s search algorithm. This means that it will be visible on the first page or two of SERPs when someone searches for relevant phrases.
You can also check with a tool like Ahrefs or SEMrush to see how much traffic your website gets from organic search results. If there’s an increase in traffic from one month to the next, then you know that your content is working.
It gets shared online.
If someone shares the content online, it’s doing well. That person has taken the time to share the content because they thought it was helpful or interesting.
If people are sharing your content and engaging with it, then you know that it’s helping them—and that means they’ll come back for more!
It Converts traffic
This is the most vital metric to measure because it tells you how well your content is doing at getting people to take action. If you’re selling something, then clicks on the Buy button are a good indication that you’re doing well. If you’re trying to get more Facebook likes, then likes are a good indicator. But for everything else, we recommend measuring conversion rate.
You can find this metric in Google Analytics or by looking at your Google Search Console reports.
If the content is driving sales, you’ll see a spike in your conversion rate. A high conversion rate means that more people are buying your products, which is what you want!
If you don’t see a spike in sales, look at the traffic stats for your landing page. If it’s dipping, you may need to change up the content or optimize it in some way. Need a reference in Ways to boost content marketing for traffic and sales
Metrics are an excellent way to check the performance of your content. They can tell you how many people have viewed your content and even how many times they’ve viewed it. Metrics can also help you track engagement with your content, such as how many people clicked on it or who shared it.
The most important metrics to track are:
- The number of visitors who visit a page on your website each week or month
- The number of followers or fans who engage with your company’s social media channels regularly (such as Facebook or Twitter)
- The amount of traffic coming from search engines such as Google and Bing
How do you make good blog content?
Have a Compelling Headline
The first thing you need to do is create a compelling headline. It doesn’t have to be long, but it should be clear, catchy, and relevant to the article you’re about to write.
Headlines are like teasers for your blog post. They’re what get people clicking on your content and reading it. They’re also what get people to share your content with their friends, family, and followers. If you can make them interesting enough, it’s possible that someone will read your blog post just because of your headline!
Make sure your content is interesting.
To make good blog content, you need to make sure your content is interesting.
If you want people to read the stuff you write, it needs to be worth their time. That means that it has to be interesting enough that they want to keep reading and not just click away from your website or blog post.
It’s important to remember this when writing any kind of content for your site or blog. You want readers to stick around and read more of your content, so make sure each piece of writing is interesting in its own way! Effective Marketing Copy team can help you create interesting copy that converts traffic and sales.
Make sure your blog is optimized for SEO.
If you’re putting together a blog post, it can be tempting to simply write whatever comes to mind—especially if you’re just starting out. But if you want your content to be read and shared by people other than your friends and family, then it’s essential to make sure that your writing is optimized for search engine optimization (SEO).
Here are some tips for writing good blog content that will help drive traffic:
- Use keywords in your title (but don’t overdo it)
- Include those keywords in the first paragraph of your post
- Create an enticing meta description (this is the snippet of text that appears in search results)
Hold Their Attention with Visuals
If you want to hold your readers’ attention, you need to make sure that your content is visually appealing. That doesn’t necessarily mean that you have to have a professional designer on staff, though—you just need to know what kind of visuals will work best for your audience.
While it’s true that some people will read through an article without ever looking at the accompanying images, many will skim over or skip parts entirely if there are no eye-catching images. Images also help break up text and keep the reader engaged while they’re skimming.
Call to Action
A call to action is the most important part of your blog post. It’s the thing you want your reader to do after they’ve read your content. It could be as simple as sharing their thoughts on a blog post, or it could be something more involved, like signing up for a newsletter or downloading an ebook.
Whatever it is, make sure that your call to action is clear and obvious so that readers can easily find what they’re looking for