Free & Paid Local Advertising Ideas for Small Businesses

1. Use Google My Business to Get Free Local Advertising

Google My Business is a free tool that allows you to manage your online presence and get found by potential customers in your local area. Claiming and optimizing your listing can help you show up in relevant search results, and adding photos, videos, and information about your business can help you attract more customers.

2. Get Listed in Online Directories

There are many online directories that offer free listings for businesses, and being listed in as many of them as possible can help you attract more attention from potential customers. Some of the most popular online directories include Google Places, Yahoo! Local, Yelp, and Angie’s List.

3. Use Social Media to Promote Your Business

Social media is a great way to connect with potential customers and promote your business for free. Creating profiles on popular social networking sites like Facebook, Twitter, and LinkedIn can help you reach a larger audience, and using social media to share information about your products or services can help you generate leads and drive traffic to your website.

4. Create a Blog

If you don’t already have one, creating a blog for your business is a great way to get started with content marketing. A blog allows you to share information about your industry, connect with potential customers, and build relationships with other businesses.

5. Use Email Marketing

Email marketing is a great way to stay in touch with current and potential customers, and it’s an effective way to promote special offers or new products. Building an email list can be done by collecting emails at trade shows or through your website, and you can use a tool like MailChimp to send out newsletters, coupons, or other information about your business.

6. Car Advertising

If you have a car, why not use it as a Car rooftop advertising? You can either wrap your entire car in advertising or just put decals on the windows. This is a great way to get your business name and contact information in front of potential customers, and it’s a relatively inexpensive form of advertising.

7. Flyers

Creating flyers and distributing them in your local area is a great way to generate awareness for your business. You can either design the flyers yourself or hire a designer, and you can distribute them by hand or through the mail.

8. Sponsoring Local Events

Sponsoring a local event is a great way to get your business name in front of potential customers. You can sponsor a sports team, a charity event, or another type of event that is relevant to your business.

9. Networking

Attending local networking events is a great way to meet other businesses and promote your own business. You can find networking events by searching online or checking with your local chamber of commerce.

10. Get Involved in Your Community

One of the best ways to promote your business is to get involved in your community. This can be done by volunteering, attending local events, or joining a civic organization. Getting involved in your community will help you build relationships and generate goodwill for your business.


There are many ways to promote your small business locally, and using a combination of these methods can help you reach a larger audience and generate more leads. Which of these local advertising ideas will you try first?

Do you have any other local advertising ideas that you would add to this list? Share your thoughts in the comments below.