Have you ever wondered how various brands print brightly coloured labels onto plastic containers? The process is called in-mould labelling, and the procedure is quite fascinating. Companies use different labelling or decorating machines for this purpose. In this blog, you can find everything you must know about in-mould labelling in plastics. So read on to learn more!
What does In-Mould Labelling Mean?
The process of in-mould labelling involves the application of labels to moulded plastic parts during the manufacturing process. In-mould labelling is crucial for generating high-quality products as a label is an integral part of any finished product and gives it a professional appearance. In-mould labelling enhances the marketing value of the product and makes it more attractive to consumers. Businesses use high-end labelling and decorating machines for in-mould labelling to improve brand perception and credibility. A well-labelled product is more trusted among buyers as it authenticates the quality of the manufacturing process.
What are the Advantages of In-Mould Labelling?
There are various advantages of using in-mould labels, some of which we have mentioned below:
1. Increases Product Durability
Did you know that in-mould labels are more durable than traditional labels? The top-notch labelling and decorating machinery used in the moulding process improves the final product quality. Plastic products with in-mould labelling can withstand abrasions, chemicals, and high temperatures. Therefore, using in-mould labelling for finished products is increasingly becoming the ideal choice for brands that manufacture outdoor items that experience harsh weather conditions.
2. Improves Tamper Resistance
Plastics with in-mould labels are tamper-resistant, implying that manufacturers can remove them without damaging the product. Re-usable plastics that go through recycling machines may retain the in-mould labelling unless the manufacturers destroy them. Therefore, in-mould labelling makes for an excellent choice for products that require tamper-resistant packaging.
3. Enhances Product Aesthetics
In-mould labelling produces high-quality and aesthetically pleasing products with a seamless appearance, which improves their desirability among consumers. In-mould finished products with intricate designs and multiple colours are more attractive than traditional labels. Young masses, especially children, are more inclined to purchase aesthetically enhanced products. Furthermore, companies utilise the best labelling and decorating machines to improve their brand aesthetics and enhance sales.
4. Reduction in Production Costs
In-mould labelling technology has developed immensely in recent years; the manufacturing process has become faster and more efficient with time. Incorporating in-mould labelling in mass manufacturing saves time and money compared to traditional labelling methods.
5. Embraces Sustainability
Did you know that even plastics manufacturing could support sustainability? As manufacturers prepare the in-mould labels from recycled materials, they recycle the finished products at the end of their life cycle. Hence, they are more sustainable than the traditional labelling process that uses non-recycled materials.
What are the Disadvantages of In-Mould Labelling?
Apart from the many advantages, there are some disadvantages to using in-mould labels as:
1. Scarcity in Availability
As the in-mould label technology is relatively new and the acceptance and usage of the latest labelling and decorating machines are in scarcity and limit the choices for manufacturers when selecting suppliers for their requirements. Some companies may also require purchasing recycling machines for the in-mould labelling process, as manufacturers prepare the labelling material from recycled plastics.
2. Higher Setup Costs:
Apart from this, in-mould labelling machines are huge investments that require higher initial set-up costs. Manufacturers need to purchase the necessary equipment and supplies required for the in-mould labelling process, and the price of these items is higher than traditional labelling procedures. Therefore, many investors shy away from incorporating this new technology into their manufacturing process.
The in-mould labelling process is unique and more effective than the traditional labelling processes. It offers many advantages over other methods – increased durability, improved tamper resistance, and enhanced appearance of the finished products. In-mould labelling also reduces production costs and supports sustainable development. However, there are some potential disadvantages of using the in-mould labelling process as it has limited availability and requires a higher setup cost.
Large manufacturing firms can benefit from the in-mould labelling process due to the bulk of their production and reduce overall manufacturing costs. If you are a small business looking to establish the in-mould labelling process in your manufacturing process, consult an expert or professionals in the field for better understanding.