Before discussing email marketing softwares let us know a few key points. Email marketing is a very effective means of reaching your targeted audience. In fact, according to Campaign Monitor 2022 Email Marketing Benchmarks Report, the average email open rate was 21.5%, across all industries in 2021. This is up 3.5% from 2020.. And huge number of internet users make purchase decisions after viewing an email. According to research, email users in the US expect to receive around 34 commercial emails a day. For individuals and small businesses, email marketing is a great way to stay connected with your customers and clients via email. While email marketing is an important part of digital marketing funnel for many, there are a variety of platforms that you can use to send emails to your email list, such as Mailchimp, Constant Contact and GetResponse.
Email marketing is one of the best ways to get your message out—but do it wrong and it will do more harm than good. The good news is, there are plenty of email marketing softwares available to help you make as big of an impact as possible. A good place to start is to review the email marketing services small businesses can use in 2022.
1. GetResponse
2. Constant Contact
3. MailChimp
4. Moosend
5. Active Campaign
6. AWeber
7. Omnisend
8. Campaign Monitor
9. Sendinblue
10. MailerLite
1. GetResponse
Email marketing has many benefits. It is inexpensive, is easily tracked, and offers good ROI. GetResponse is an excellent email marketing tool. It is very easy to use, has a simple interface, and has many great features. GetResponse also offers great customer service.
2. Constant Contact
Email marketing is an effective tool for businesses. Constant Contact offers email marketing services. Their service allows you to send email newsletters, targeted advertising, and event invitations. For small businesses, Constant Contact is an inexpensive way to manage their customer base.
3. MailChimp
MailChimp is a service that provides email marketing and list management. Allows people to send and manage emails for newsletters and marketing campaigns through a web-based interface. MailChimp gives its users the ability to add subscribers to their mailing lists, add custom fields and autoresponders to each email, and view reports on campaign results.
4. Moosend
Moonsend Email Marketing Tool is a cloud-based email marketing software. It makes it easy to design professional-looking email marketing campaigns. It also enables you to create and send integrated email marketing campaigns within minutes. This easy-to-use tool will not let you down.
5. Active Campaign
Active Campaign is an email marketing tool designed for internet marketers. I sampled it and sent my first email campaign in less than an hour. It was easy and allowed me to quickly create my email list. Active Campaign is packed full of features, including autoresponders, social media integration, and the ability to host your entire campaign right from the sign up page.
6. AWeber
AWeber is a popular service that allows you to track your email list, send out newsletters, and generally keep in touch with your customers. It provides you with analytics of your newsletter, helps you with management of your subscriber list, and helps you track your email open rates.
7. Omnisend
Omnisend is an email marketing automation tool built specifically for entrepreneurs and businesses. It helps businesses grow their email list and build better relationships with their customers. Online marketing can be complex, and Omnisend simplifies email workflow and helps you get things done faster.
8. Campaign Monitor
Campaign Monitor is a responsive email service provider (ESP) that is used by organizations of all sizes. It is cloud based, which means no software to install or maintain. Campaign Monitor makes it easy to create, send, and track email campaigns. It also offers powerful analytics tools to help marketers understand the behavior of their email campaigns.
9. Sendinblue
SendinBlue is a company that aims to be a one-stop shop for email marketing. Its platform can handle everything from sending emails, tracking them, and analyzing them. It also offers a 30-day free trial and competitive pricing.
10. MailerLite
MailerLite is a platform that allows small businesses to advertise their products and services. Consumers and businesses can use MailerLite to create, send, and track their email campaigns. The platform offers pre-made templates in 15 different categories, custom templates, and tracking tools, such as click-through, open, and conversion rates.