What is the point of creating a website if visitors keep bouncing out? Do you know what causes visitors to lose interest? A monotonous landing page. Earlier, many businesses used to commit the grave mistake of focusing on other content than the landing page.
However, with time, business owners are getting smarter and are paying equal attention to the landing page of their websites. Optimization of the landing page is very important, to direct traffic toward the website, and boost conversions by encouraging visitors to purchase from the website.
Doesn’t matter what your business size is; having an attractive landing page is very important. Especially, during a time when the audience is bombarded with a multitude of content on a regular basis.
Therefore, scrolling through this article will give you a better idea to optimize your website’s landing page.
- 1 6 Effective Tips To Optimize Your Website’s Landing Page
- 2 Conclusion
6 Effective Tips To Optimize Your Website’s Landing Page
A better landing page equals a better user experience. And, this better user experience will automatically lead to better revenue generation.
Keeping this in mind here’s presenting some of the best optimizing tips for your website’s landing page.
1. Your Call-to-action Game Should Be Strong
Your landing page should always have a goal being, what can your customers expect when they visit your website’s landing page?
It is only obvious for you to expect your customers to perform some conversion escalating action. What is the point, if customers enter your website and leave without taking any action?
This could mean only on ething, that is, the call-to-action on your website’s landing page was not strong enough to attract customers. You can use call-to-actions phrases such as, read more, subscribe, redeem an offer, download something, or receive a discount.
2. You Landing Page Should Have Minimum of Texts
Your website’s landing page is the consumer magnet for your website. Therefore, you will be driven by business desires, to fit in as much information as possible, in the form of lengthy texts.
Yes, it may be the best way to let your audience know about your brand. But sometimes, customers do not even scroll down, if they get all the necessary information on the landing page itself. This is medical negligence you cannot commit toward your website.
The key is to provide succinct information along with a pertinent call to action.
3. Adding Colors, And The Right Ones- Are Very Important
The incorporation of colors can never go wrong. Your brand should have a specific color, by which your audience will identify you. Colors will directly target the emotional quotient of your audience.
For instance, if you are a cosmetic or clothing brand, it is almost mandatory for you to add as many colors as possible to your website. The more, the merrier. If possible, add patterns, that complement those colors.
Always experiment with your brand color. This will help you understand which ones will lead or have been leading to conversions.
4. Highlight The Products And Services That You Offer
One of the most important methods to engage with your audience is to display the products and services that you offer, on the landing page itself. It is somewhat like those dressed-up mannequins, positioned at the entry point of a store.
One of the basic moves is to make your audience engage with your website. If customers get the impression, that what they are looking for, is available on your website-simply by scrolling through your landing page. There is a better chance that they will spend more time on your website.
Showing the product will also eliminate any possibility regarding the customers wondering how to use, the product or service.
One of the largest law firms In America, or one of the largest law firms in the world?
Display your best lawyers along with their qualifications, on the landing page.
5. Add Fun Videos And Gifs
Sharing information using videos and gifs has been a newfound marketing gimmick, for most modern businesses. However, producing high-quality videos can be quite a task, but with maximum phone cameras equipped to shoot decent-quality videos, it has become comparatively easier.
You have to also keep in mind whether your brand has a requirement for video content. Irrelevant video posting can go against you. For instance, some businesses will suffice with a basic ‘how-to’ guide or testimonial video, whereas for others you will be needing a good-quality video.
Posting video content on your landing page boosts engagement.
6. Using Infographics
Only second to decluttering of the landing page comes a stage when you start thinking about incorporating infographics. When you cannot use too many texts and visuals to share information with your customers, depending on the infographics will be the best decision.
What are infographics?
It is one kind of graphic visual, which encourages a rapid circulation of bulky information, within a short span of time. Texts, icons, visuals, images, and data visualization, are all in one package.
However, websites employ infographics to showcase: processes, lists, data, ‘how-to’ guides, timelines, etc. It is easy to read and follow, captivating the consumers up until the stage of conversion.
By the end of this article, I suppose you have understood, why optimization is required for a website’s landing page. Creating a landing page that would escalate conversions, can be quite the challenge. However, following the aforementioned tips, it will be nothing less than a cakewalk.
The trick is to keep your audience in mind while designing your landing page. Have other points to add? Our comments section is at your service. We’d love to hear back from you.
Alexx Morgan is a passionate blogger. He loves to share his thoughts, ideas and experiences with the world through blogging. Alexx Morgan is associated with Content Rally, Tech Trends Pro, Rsl online, Real Wealth Business, Online News Buzz, Top Preference, Big Jar News.