Digital Marketing – The Ultimate Guide 2022! There was a time when people used to buy things from shops and markets. In those days, technology was not advance as it is now. Even Amazon and Google were not that popular as they are now. In those days, there were fewer resources online, and everything was done offline.
But now, it is 2022, and now technology is advance as it was never before. People buy things online, sell items online and even work online. Moreover, most people have made their careers online. Amazon, Google, YouTube, and Ali Baba are the most remarkable examples.
How it happened is a very long story, but there are numerous factors, but the essential element is the advancement of technology. Now everything is converting online. People who were used to work in offices are working online.
Digital Marketing – The Ultimate Guide 2022
This thing happened in the COVID Pandemic. Facebook’s employees are working remotely (From Home). Several other companies have made their employees Work From Home. So now, how can you benefit from this environment? That’s the real question, and I know you came here because you want answers to this question. So be ready because I am going to share some exciting things.
People are making their careers online, but why are you waiting? Why don’t you make your career online when everything is converting online? Now, what is this process called, and how can you benefit from it? In simple words, running your business online is called digital marketing.
That complete chain I mentioned is part of it. Every person has preferred online marketing or digital marketing, but no one gives a perfect guide.
So at Avple News, we’ll explain:
- What is Digital Marketing?
- Categories of Digital Marketing?
These are the 2 fundamental things that I’ll mention in this article. Every part will be explained in brief details, so be ready, and let’s start with what digital marketing is?
What is Digital Marketing?
In simple words, it is a process of promoting your business through the internet. Let me explain it to you with one example.
Let’s say I am a businessman who owns a factory of mugs. In my factory, we make mugs and sell them to people. Now I want to promote my business on the internet. That promotion is called digital marketing because I am listing my business online on the internet. It is also called online marketing, internet marketing, or internet advertising.
Categories of Digital Marketing
There are several categories of digital marketing, and I’ll mention everyone. Some varieties are popular, while some are underrated, so here is the complete list:
- Email Marketing
- Content Marketing
These are the 5 big categories of digital marketing, and every type is unlimited. Of course, you can promote your business online in several other ways, but these are popular. Every digital marketing consultant advises business owners to rely on these terms.
Some of these terms are free, while some are paid. So let me explain these terms in brief detail.
Email Marketing
Email marketing is an older tactic, so people think it is dead. But, email marketing is one of the best ways to promote your business online. It’s not dead, but it is overgrowing.
Promoting your business through emails is an excellent way to gain brand signals. Your brand gets famous in less than no time if you deliver quality products to your customers.
In the beginning, you’ve to struggle a lot to get powerful emails from your customers. That struggle is just in the starting phase. After you have earned enough subscribers, you can promote your business quickly.
These are some steps that you’ve to follow:
1 – Build an Email List
You need a list of emails to send your pitches. Now how can you do this? It is simple. Let me explain.
First of all, you need to build an opt-in page or an alert notification on your website.
Whenever a user opens your website, he must see an eye-catchy banner or opt-in page.
On that opt-in page, you’ve to offer some free services. If your website is related to SEO training, then your banner’s headline must look like this:
Example 1:
“Do you want a free EBOOK that teaches the 10 best link-building tactics to grow your website traffic?”
“If yes, then enter your email to get that EBOOK in your inbox.”
Example 2:
“Do you want a free VIDEO on how to find guest post opportunities in less than no time”
“If yes, then enter your name and email in this box. We will email that video in your inbox.”
These are the 2 examples of how your opt-in page must look. In simple words, offer free giveaways to your users.
When you get at least 100 subscribers in this SEO category, start promoting your stuff by sending them emails.
You don’t need to send 100 emails per day to your 100 subscribers. That’s the biggest mistake that every newbie makes in this email marketing industry. When you send 100 emails to your 100 subscribers in one day, chances are, your subscribers will unsubscribe you from their list because they don’t want to see their email box bombarded with loads of emails from just one person. So be careful with that.
2 – Provide Great Content
After you have earned some subscribers, it is time to benefit from them. Email them some famous EBOOKS and VIDEOS for free. You must not send your subscribers the paid stuff at first.
In the beginning, build connections with them by sending free STUFF like EBOOKS and INFORMATIONAL VIDEOS.
When you will do this, that user will interact with your emails next time. After you’ve built strong connections with your subscribers, you must send your paid stuff to get sales and rewards.
That’s the best way to interact with your subscribers and promote your business.
3 – Offer Discounts
After building an email list, you must offer discounts to your email subscribers. In this way, you can take your business to the next level.
Let’s say you are selling a MUG on your website for $49.
Now prepare an email script and write this text:
“Hey [Subscriber Name]
You are one of my subscribers, and I am giving a special offer to my subscribers.
I sell this MUG on my website for $49, but I am offering a discount for my subscribers.
You can get this MUG for just $39 by following this link.”
When your subscriber sees this offer, he will purchase your STUFF. Not only this, but your subscriber will tell other people about this offer. You will drive more sales and conversions.
So that’s how you can interact with your email subscribers and don’t make the mistakes I mentioned.
If you can do email marketing the right way, you can still promote your business.
These are the 3 steps that you’ve to follow while doing email marketing.
Email marketing doesn’t end on these 3 steps, there are several others, but you’ve to learn them by reading an ultimate guide.
Content Marketing
The second thing that is popular in the digital marketing industry is content marketing. Entrepreneurs use this strategy to promote their businesses.
Content Marketing Institute has defined content marketing as:
“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”
That’s the definition of content marketing, but no doubt it is the best way to promote your business.
You can market your content wherever you want. According to my research, there are 4 ways to market your content, and they are:
- Podcasts
- Infographics
- Social Media
These are the 3 best platforms where you can market your content. I’ll explain everything, so be ready.
Podcasts
Podcasts are the best way to market your content and earn traffic, backlinks, and conversions for your business. It was an underrated tactic initially, but now, every entrepreneur uses this technique to grow their website’s traffic.
I’ve seen many people who use this technique to earn a lot of traffic and customers for their websites. Some big names in the SEO industry, including Brian Dean, Neil Patel, Nathan Gotch, and MOZ Team, attend Podcasts.
These are the big names in the SEO industry, and they had released several case studies on how they earned a good amount of traffic and money when they attended podcasts.
Podcasts are hosted by people who have famous websites in every category. When they host Podcasts, they invite guests. So you must be one of their guests to attend Podcasts and market your content.
You’ll get loads of traffic and conversions for your business when you’ll use this technique. This technique works best, so don’t underestimate this. If you minimize it, you are going to lose a lot of traffic and conversions.
Infographics
Infographics were not popular as they are now. I’ve seen several case studies in which people have mentioned the success they achieved through infographics.
It would be best if you had a designer who can design an outstanding infographic for your business. You can find designers on freelance platforms like UP Work and Fiverr. Once you’ve found a designer, tell him about your infographic. He will create that infographic for you.
Publish it on your website and reach out to blog owners in your industry. Show them the infographic, and ask them to embed that infographic in their blog posts.
Whenever they embed that infographic in their blog posts, you will land some high authority backlinks and traffic to your website.
So that’s how this infographics marketing works. You have to invest in infographics to get a good one. When you have an attractive infographic, you can market it in your industry.
In the end, you will earn some powerful backlinks, traffic, and sales for your business.
Social Media
We all know that social media is viral these days. In this Pandemic, every person spent his time on social media, and according to Statista, 3.6 billion people use social media on their smartphones, tablets, laptops, and other consoles.
Then why you don’t benefit from social media? To market your content on social media, you’ve to learn the algorithms of that social network.
Let’s say you want to market a post on Facebook. Now, what will you do? You will create an eye-catchy headline, a fantastic image, and a charming description to attract the users. When you have done this all, you will share that post on your Facebook page and promote it through Facebook Ads. No doubt, you will land some high-quality traffic and conversions, but now comes the main point.
I talked about Facebook Marketing, now how will you tackle Pinterest? Pinterest has a different algorithm. On Facebook, your share posts, but on Pinterest, you share pins and stuff like that.
To do that, you need to learn the algorithm of a particular social network where you are marketing your content. So don’t do this thing in a hurry. Before contracting your content on social media, you need to learn its algorithm to succeed. Otherwise, you’ll waste your time and money.
There are several social media networks that you can use on your Smartphone. You can download these apps from A TO Z APK. It is a popular website that provides Android APPS.
Final Words
So that was the ultimate guide of digital marketing. We’ve mentioned everything related to digital marketing. But if we have missed anything, we will update it whenever necessary.
If you have any questions related to digital marketing, let us know in our website’s comments section.