What does it take to be a successful Chicago graphic designer? The visual masterminds at the top of their field have at least one thing in common: A desire to be leaders in their industry, and a commitment to transforming the way businesses communicate with their consumers. A big part of being at the top of your game is understanding what works and what doesn’t in today’s visually driven world, as well as knowing how to use that information to persuade, inspire, and captivate your audience every time. So, who are these visual masterminds, and how do they do it?
Chicago is a city famous for its vibrant culture, architecture, and history. However, it’s not just the big sights that make this city unique. The people also play an integral role in what makes Chicago so special. Among these people are graphic designers who create visual concepts by hand or using to communicate ideas that inspire, inform, or captivate consumers.
Chicago is one of the hubs for Chicago graphic designer and as a result, there are plenty of talented artists residing in the city. These individuals work to create visual concepts by hand or through computer software that communicate ideas. The need for these skills has grown exponentially with the increase in technological advances and social media. This blog post will highlight some of Chicago’s best designers, their services, and what makes them stand out from their competition.
Chicago graphic designer create visual concepts by hand or using computer software to communicate ideas that inspire, inform, and captivate consumers. They specialize in many different forms of design including branding, advertising, packaging design, editorial design, and web design. Depending on the project they are working on they may also specialize in areas such as illustration or photography. One thing that all graphic designers share is their need for creativity to sell products and communicate a message to a target audience. If you’re interested in how this can be done, we’ve got three words for you: Think outside the box. Graphic designers must be able to see what others don’t and come up with innovative ways to use design elements. We interviewed some of Chicago’s most brilliant minds who gave us their best advice on how they think outside the box while designing graphics!
Who are they?
I’m not sure if you’ve ever walked through the Windy City, but it’s a beautiful place. The people are friendly and the architecture is out-of-this-world. It’s a city with a lot of personality, but in order to grow, it needs a lot more graphic designer. I’m very fortunate to have been born and raised in this amazing city, and after graduating from Columbia College with my BFA in Graphic Design, I knew that I wanted to stay here for the rest of my life. Being new in town seemed like an exciting opportunity so I decided to reach out to some graphic design companies and get my foot in the door as an intern.
What do they specialize in?
Chicago graphic designer create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They specialize in communication design, packaging design, editorial design (newspaper/magazine), and branding. These designers are able to have a major impact on the way people perceive a company by conveying their values and mission through color schemes, fonts and visuals. In addition to the basics of graphic design such as illustration and layout work, these masters are able to use technology such as Photoshop or Illustrator to bring their ideas into reality. Finally, they also create printed materials like brochures or posters.
How did they get started?
I asked myself, what do I want to do with my life? I studied finance at school, but had no love for it. I saw an ad on Facebook for a graphic design course at Ideaseat and was hooked.
I quickly learned that Chicago graphic designer is all about communication. You need to be able to tell your story, clearly and concisely, in order to get the point across. It’s more than just making something look good – it’s about making the consumer feel something too.