14 Of The Best Prospecting Tools For B2B Companies

Prospecting is one of the most important aspects of any business. Without a solid pipeline of potential customers, it’s difficult to stay afloat. Luckily, there are a lot of tools available to help you prospect effectively. Whether you’re looking for cold emailing software or a more general toolset, this list has everything you need to get started. Some of these tools are paid, while others are free. However, all of them are essential for any B2B company looking to build a strong pipeline.

Google AdWords

Google AdWords is an advertising tool that allows companies to place ads on Google.com and across other Google-owned web properties. It offers a wide range of features, including the ability to create custom ad campaigns, track performance, and target ads based on location or search terms.

AdWords is one of the most efficient prospecting tools available. It allows you to target potential customers specifically with ads that are relevant to their interests and location. Additionally, you can create separate ad campaigns for different segments of your market, which will make your outreach more effective.

One downside to AdWords is that it can be costly to set up and maintain. However, its ability to target potential customers effectively makes it a very useful tool for BB companies.


LinkedIn is one of the most popular online networking tools. It’s a great way to connect with potential customers and partners. LinkedIn allows users to search for people by name, company, job title, or industry. You can also create a profile and post your company’s information, job openings, and blog articles. LinkedIn is free to use.

Google Analytics

Google Analytics is a great tool for prospecting because it allows you to see where visitors are coming from, what pages they view, and what actions they take. This information can help you target your marketing efforts more effectively and find new customers.

Another benefit of using Google Analytics is that it can help you track customer behavior over time. This information can help you see how users interact with your website and identify areas that need improvement.


HootSuite is a noise-free social media platform that helps businesses of all sizes connect with their followers and identify new opportunities. With its easy-to-use interface, HootSuite has made it possible for companies to track and manage all of their social media activity in one place.

HootSuite also allows users to create custom channels, or “buckets,” for different types of content such as marketing, customer service, and news. This allows businesses to focus on the specific channels that are most important to them without having to constantly monitor multiple accounts. Additionally, Hootsuite offers real-time insights into which posts are being shared and engaged with the most, which makes it easier for companies to determine which posts to promote and which ones to ignore.

Overall, HootSuite is an efficient tool that can help businesses of all sizes connect with their followers and identify new opportunities. Its easy-to-use interface makes it convenient for companies of all sizes to track and manage their social media activity in one place. Additionally, HootSuite offers real-time insights into which posts are being shared and engaged with the most, making it easier for companies to determine which posts to promote and which ones they should ignore.


Is a powerful online tool that can be used to prospect for business leads. SumoMe allows you to create custom landing pages and email campaigns that can be sent to potential customers. Additionally, SumoMe makes it easy to track your progress and measure the effectiveness of your campaigns.


BuzzSumo is a website where you can find the most popular content on the web. This website is a great way to research different BB companies and see what others are saying about them.

There are many different tools that you can use to research b2b prospecting tools. One of the best ways to find information is to use BuzzSumo. This website allows you to search for the most popular content on the web related to BB companies.

You can also use this website as a starting point for your own research. You can read other people’s opinions about different BB companies before deciding if you want to invest in one or not.

BuzzSumo is a great tool for researching BB companies. It allows you to easily find information about different BB companies and hear other people’s opinions about them.


LeadPages is one of the top prospecting tools for business owners and marketing professionals. It helps businesses to collect leads from website visitors through lead capture forms and email opt-ins.

LeadPages also provides valuable insights into what leads are converting and how you can improve your lead capture process. You can also use LeadPages for social media campaigns, email marketing, and more.

Overall, LeadPages is a powerful tool that can help your business reach new customers fast.


CrazyEgg is a tool that helps you find active and passive investors. It is also a great way to get an idea of what the market is thinking. Another benefit of CrazyEgg is that it allows you to see how well your investment portfolio is performing relative to the market. CrazyEgg also includes live streaming which means that you can watch the stock prices in real time.


MailChimp is one of the most popular and well-known prospecting tools on the market today. It is free to use for companies with a limited number of subscribers, and it offers a wealth of features for companies who want to increase their subscriber list. MailChimp allows you to create custom newsletters, send out automated messages, and track your leads through its intuitive interface. MailChimp also has a powerful search feature that can help you find prospects who are interested in what you have to offer. Overall, MailChimp is an excellent tool for increasing your subscriber list and building relationships with potential customers.

Sprout Social

Tools for prospecting in a Big Brother-like company can be divided into two schools of thought: those who believe in cold calling and those who think social media is the key to success.

Cold Calling

There are pros and cons to cold calling, but the most important factor is to choose your target audience. If you are targeting small businesses with limited resources, then you will need to invest more time and money in generating leads. If you are targeting larger companies, you can use automated lead generation tools like Salesforce or callscreen.com to generate leads quickly and cheaply.

Social Media Prospecting

Many people believe that social media is the key to success when prospecting for BB companies. There are a few reasons for this: first, many people now use social media as their primary means of communication, so it is an easy way to build relationships with potential customers; second, companies nowadays are more open about what they are doing and how they operate, which makes it easier to find information about them; and finally, there is a lot of information available on social media that can help you assess a company’s needs and potential interested customers.


ConvertKit is a powerful prospecting tool that allows you to reach out to potential customers using email, social media, and landing pages.

With ConvertKit, you can create highly personalized outreach emails that capture your target customer’s attention and prompt them to take action. You can also use ConvertKit’s social media tools to connect with potential customers on popular platforms like Facebook, Twitter, and LinkedIn. Finally, ConvertKit’s landing pages allow you to easily create custom forms and capture leads in a simple and effective way.

Overall, ConvertKit is an extremely versatile prospecting tool that allows you to reach a wide range of potential customers. It’s perfect if you want to build a more customized outreach strategy or if you need help reaching a specific target market.


Zendesk is a popular prospecting tool that helps salespeople connect with potential customers. It offers a variety of features, including email and chat support, calendar tools, and task management.

Zendesk is a great option for BB companies because it allows reps to connect with potential customers in multiple ways. Emails and chats allow reps to communicate directly with potential customers, while the calendar tools make it easy to plan meetings. Finally, Zendesk’s task management capabilities make it easy to keep track of the tasks you need to complete in order to reach your sales goals.


Mixpanel is a platform that allows companies to track customer interactions and behavior across channels, including email, social media, and in-app. This data can be used to better understand customer needs and preferences and provide them with more personalized services. Mixpanel also offers custom reporting and analysis tools that can help businesses make informed decisions about their marketing strategies.


If you’re looking to improve your sales productivity, then you should definitely add prospecting tools to your toolkit. Prospecting is one of the most important aspects of selling, and if you can increase your prospects’ chances of buying from you by doing more research and networking, then it’s worth investing in the right tools. In this article, we’ve highlighted some of the best prospecting tools for B2B companies. Hopefully, this list will help you find the tool that’s perfect for your needs.