Applications to make videos and edit photos are essential tools for those who aspire to manage their business’s social networks well. And is that, at present, there are few tools as effective as video marketing when it comes to communicating and connecting with the audience.
Editing quickly, easily, and affordably while maintaining quality is essential to reap all the benefits of the digital world.
From TikTok to Instagram Reels, every day, it is more necessary to integrate video into your content strategy. But how to create original videos that help us gain followers and find potential customers?
This article will show you some video editing apps that will make your job much easier.
Since the pandemic, the digital plane is more relevant, and in this new reality, the trend is notably leaning towards the visual. Statistics show that video content creation has accelerated at a rate that no one could have imagined.
According to studies, 69% of people say they would rather learn about a new product or service by watching a short video. Even 84% say that they were convinced to buy a product by watching a brand’s video, so earning money with Tiktok is possible.
Best apps to edit videos
1. Inshot
It is one of the market’s most popular photo video editing apps. One of its main advantages is that it allows you to adapt, among other things, the typography, making it ideal for adjusting your videos according to the branding of the brand.
With this app, you will be able to integrate music, add stickers, add filters, and maintain your color palette, among other editing options. It is intuitive and constantly updated.
2. Capcut
This free app from ByteDance (the company of the creators of Tik Tok) has almost unlimited special effects.
It stands out not only for its filters and stickers but also for the arsenal of licensed music that it shares with the popular social network. In addition, it allows you to change the order of the clips and add transitions.
3. BV
It has the functions of a professional video editor while remaining a practical and easy-to-use application. VN has a wide variety of features and tools that are ideal for product videos.
One of its particularities is that it allows you to use presets (previously configured development settings) from other applications such as Lightroom. In addition, it is ad-free and allows you to export the videos without the watermark.
4. FlexClip
FlexClip is different from the rest since it is the only one you can use to edit videos online. You don’t have to download any software. Thanks to its amazing templates, starters make videos like a pro.
While the ideal is always to create custom content, if it’s an emergency where you need your video ready as quickly as possible, this could be an option.
5. Complexion
If you focus on having an impeccable aesthetic in your brand’s profiles on social networks, the options offered by this application could be useful.
It is well known for its easy-to-use tools and for having the most creative and original filters. Especially recommended for those who prefer the vintage style.
6. Videoleap
This application has very interesting effects and tools with which it is possible to do all kinds of interventions (from mixing videos to extracting and replacing colors).
It is characterized by achieving high-quality videos since it even takes care of the tone of the photographs and the resources used.
Some final tips for making quality videos
- Add unique text animations.
- Try to keep the content short. Users prefer short videos over long videos. In fact, this format has a higher ROI than any other social media marketing strategy, which is why 30% of specialists plan to increase their investment by 2022.
- Use the most popular musical themes to ensure that your video is the most viewed.
- Include subtitles. 85% of social media users watch videos without sound. By adding subtitles, you ensure you get your message across while capturing your audience’s attention.
- Combine different applications to take advantage of the tools of each one until you achieve the desired result.
Conclusion
Video will continue to grow stronger in the digital world and will position itself as one of the top marketing trends for 2022. With these tools, you will surely make the most of it!