If you have the best website template or hosting, it won’t make a difference if your site doesn’t attract visitors. SEO is a complex process, and many SEO experts will agree with that.
The basics are simple to understand. Once you have the basic knowledge, you can then adjust the details to get the most out of Google.
The internet is unfortunately full of outdated and incorrect Search engine optimization advice. This leads businesses to concentrate their efforts in the wrong place. This can have an extremely serious impact on a website.
Today, we will examine 5 SEO habits that will kill your website traffic.
Not keeping up
Search engines are always evolving and improving. You will probably waste money if you do not adapt to changes to rank high on Google.
Be careful. There are a lot of SEO forums that offer good advice, but they can harm you. For example, a website or forum recommends producing content with low-quality keyword density for only 1 dollar per 1,000 words. This advice is outdated and a waste.
Google’s current ranking is based on high-quality and relevant content. It is also shareable and readable. This content is expensive to produce, but it is also more effective. users.
It is important to keep up with the latest changes made by Google in its algorithms.
Do not use long-tail keywords
Imagine that your company specializes in manufacturing toys. You want ‘s keyword “toys” to rank, but there are a million other companies that make toys. It will be difficult to rank well for the first keyword, ‘toys’ because there are so many competitors.
You will likely not be able to compete with Wikipedia’s definition of toys if you produce content with this keyword.
If you narrow down the keyword and make it more specific (like ‘toys for 5 years old kids’) and create content using this keyword, then you will likely rank higher and receive better results.
Although long-tail keywords have a lower volume of traffic, the traffic they attract is of higher quality and less competitive.
Not paying attention to SEO meta tags
Some aspects of a web page are not given the attention they need. It’s two metatags, the title tag, and the meta description tag. Search engines use these tags to determine the content of a web page, which directly impacts the SERP.
Each tag must be unique, and describe the page where it appears.
Get junk links For SEO
Links are important but they are not all the same. It’s not the same as investing money to create attractive content and gaining 10 links from sites with high authority than paying for spam bots to provide you with 10,000 forums.
You must select the first option. Otherwise, your website will be penalized. A few links from quality sites are worth more than a large number of spam links.
Not knowing your audience
You need to optimize your website for both search engines and users. You need to know your audience and what they want.
To make your website successful, it is important to impress both users and search engines.
This post will hopefully improve your SEO, and therefore your website traffic. You can ask for a free consultation with the Digital Specialist experts if you have questions or are having problems with SEO.