7 Proven Halloween Marketing Ideas to Boost Sales for Online Stores


Halloween, which occurs once a year on October 31st, is approaching. It’s time for trick-or-treaters, Jack-O’-Lanterns, and candy bags to become a big deal. However, it’s time for eCommerce merchants to get both excited and scared because the year’s largest sales peak officially begins then.

If you stay still, you’ll lose a lot of money while everyone else makes enormous sales. Yes. To enhance your store’s sales on Halloween and the subsequent holidays, you’ll need some seriously outstanding Halloween marketing ideas.

This blog post has 07 Halloween Marketing Ideas to assist S&M business owners in making a significant profit this year. These seven suggestions aren’t generic. They are detailed, actionable, proven effective, and simple to implement without the need to hire a techie (since we will link you to the appropriate tools).

Here are seven Halloween Marketing ideas to boost your sales this holiday season

1) Give away freebies that are ideal Halloween gifts for your client’s friends and family:

During the holiday season, everyone offers discounts. It’s so frequent that even with a discount offer, customers aren’t encouraged to shop at your store since they believe they can obtain discounts at any retailer over the holidays. Is there anything else you can offer your clients aside from discounts to entice them to buy? When it comes to Halloween, what do most people search for? Ideas for surprising their friends and family with gifts.

2) Give your store a creepy look:

If you’re running a drop shipping business, you might want to keep things festive by giving it a frightful vibe.

However, instead of designing a completely new theme (which would be lovely but very expensive and potentially troublesome to your back-end, especially if it is only temporary for a few days), you should focus on decorating flexible elements that are eye-catching enough to catch customers’ attention when they first visit your store.

Here are our suggestions for decorating your store:

  • Welcome coupon popup: design a spooky welcome popup that appears when a customer enters your store to catch their attention. Impress them with a catchy Halloween image and compelling message copy.
  • Homepage slider banner: A Halloween banner can be added to the homepage slider if your homepage has one. It is also a good position to promote promotions, contests, or giveaways for Halloween since 90% of new visitors will gaze at your banner to grasp the first impression about what you have to offer.
  • Header bar + CTA: Using images to beautify your store isn’t always necessary.

When placed at the right spot, message and CTA copies can also work. Instead of the normal “We offer free shipping on orders from $50”, change it to, for example, “Buy from $50+ to have the Vampire ship your order FREE to your window on Halloween night”.

Avoid making significant modifications to your store’s theme merely for the holidays.

Instead, you may create a ghostly atmosphere that excites your clients and drives them to spend on your site by being diligent in flexible aspects and duplicates that you can fully manage.

3) Promoting your Halloween sales by sending customers Halloween gift cards:

Whenever you run a special promotion on Halloween, let your customers know at least 2-3 weeks in advance that you’ll have big discounts, fun gifts, and good deals during the holiday week. As an alternative, you can also use the Halloween flyer template to attract your attendees to your event. It will be quite effective and make a good impression.


  • If you don’t have the funds to hire a designer, you can design a gift card yourself using the PhotoADKing tool or create an e-giftcard using MailChimp templates.
  • Attach the gift card to the delivery box or e-gift card to the receipt billing email when clients purchase on your site. Offer various gift cards with varying values and market them widely to encourage clients to return frequently to collect as many gift cards as possible.
  • Send an automated follow-up email (Suggested tool: MailBot) to your customers to remind them of their gift cards and to encourage them to redeem them on the promotion days.

Customers will return to your store during sales week to purchase gift cards because they know they will save a lot of money if they shop with you instead of going somewhere else.

4) Use email marketing to promote and remind your customers about your promotion activities:

Email marketing, without a doubt, should be at the top of your list of viable Halloween marketing ideas. Email is the second most effective medium for acquiring customers after search, accounting for 7% of user acquisition in e-Commerce. When their promotions begin, during campaigns, and a day or hours before campaigns expire, Amazon, Mango, Uniqlo, The Body Shop, and Sephora send out a slew of newsletters to their mailing lists.

People dislike promotional emails, but they love them around the holiday season because they provide discounts, freebies, free shipping, and other great deals that they’ve been waiting all year to spend 2/3 of their annual shopping budget on.

5) Increase Google traffic by writing a blog post about “Halloween Gift Ideas.”

As previously said, the majority of consumers search for gift ideas on the Internet shortly before Halloween. During the holiday season, search volume for the term “Halloween gift ideas” and other related keywords reaches 10,000, which is huge.

As a content marketer, if you have a blog on your site, write an article aimed at the “Halloween gift ideas” keyword and then optimize it to rank highly when people search this term.

As a result of your blog post’s recommendations, those interested in it will become organic traffic and most likely buy many things from your store.

6) User-generated content – make your brand soar:

Another Halloween marketing concept to explore is employing User-Generated Content to strengthen your company’s brand (UGC).

Customers are getting desensitized to commercials generated only for the benefit of the firms behind them; thus, marketing created by customers for customers is gaining over. Getting customers to participate in the creation of your content actively will not only increase their love and trust for your brand (because they will feel like they are a part of it), but it will also expose your brand to a much larger pool of potential customers who will be inspired by content created by real users.

7) Use upselling and cross-selling to get your customers to buy more items at once.

People are Bigger Spenders at this time of year, as Halloween is the third-largest shopping holiday after Christmas and Easter. It’s never been easier to take advantage of customer behavior like this over a holiday because they’re unlikely to buy just one costume component. They’ll need everything: clothes, shoes, accessories, and so forth.

Relevance is the rule when it comes to upselling and cross-selling.

Customers are more likely to buy in a bundle if you offer more relevant products to them and sell them at a lower price than if you sold them separately. Upselling and Cross-Selling are always the best sales strategies that you should carefully explore if you seek rapid victories.


There are hundreds of Halloween marketing ideas out there to help you advertise your sales campaign on October 31st, but not all of them are realistic, easy to implement, or effective in the short term.

We hope you find this guide, which includes extensive directions and suggested tools, to be quite useful this Halloween and throughout the holiday season. Take a look at our guide, The 20-Point Checklist to Prepare Your Store for the Holiday Season, for more holiday sales recommendations (and instructions on how to implement them to achieve success) created by our marketing experts. Halloween greetings!

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