There is a huge demand for digital marketers in all industries, whether you are looking to make a transition or start a new career. There are many different career options in this field, each with their own unique skills, aptitudes, and natural abilities.
There will always be a variety of marketing jobs, regardless of whether you are interested in business and management, technology or creative. Below is a list of areas that are expected to be in high demand, with the added bonus of a strong salary trajectory over the next few years.
- Content Manager & Content Strategists
- VR Editors & Developers
- SEO & SEO Specialists
- UX Designer
- Email Marketing Specialist
- Director & Manager of Digital Marketing
- Analysts and AI Specialists
1. Content Strategists and Managers
Because content management touches on nearly all levels of marketing, it is an essential role for any agency and digital marketing team. It also includes writing.
Content managers need to understand not only how to create seo, but also how to store and manage it. They must understand how content is integrated into marketing plans and how to create and share content assets through the appropriate channels.
A content manager may be responsible for social media strategy, managing writers, creating engaging videos and reporting on analytics. They must coordinate with diverse clients and collaborate with them.
A good Content Manager must not only be a skilled writer, but also have the ability to create great content across different channels. They must also be able to build relationships, be creative, organized, and self-motivated.
Potential earning potential: $61,000 (EUR52,000) annually, according to Payscale.
2. Editors and developers of virtual reality
This is a highly-tech digital media job. However, since the Covid-19 pandemic there is high demand for those with these skills. ARtillery Intelligence. Due to the increased demand for training, meetings and better customer service, virtual reality will be used in businesses to reach $4.26 billion by 2023.
It is a career that combines creativity and technology so it will appeal to people who are interested in these areas. This field is a good fit for people with programming, design or gaming experience. From an assistant, tester, or editor, your goal is to rise to the Director level.
Although VR specialists are primarily focused on the gaming industry, other industries like architecture, retail, and education also use VR to create immersive experiences. VR is still a highly specialized product and expensive to buy. The technology is increasingly being used in digital marketing campaigns to improve customer experience. Obsess is a great example of web-based AR/VR that creates engaging shopping experiences for brands.
As a way to engage and attract customers, VR is gaining popularity. VR developers will be needed to create successful marketing campaigns. If this sounds interesting, you should brush up on your design and programming skills. SEO/SEM Specialists
SEO and SEM are essential for successful digital marketing campaigns. Anyone who has demonstrated technical knowledge and digital marketing management expertise will be the highest-paid in this field.
Because search engine algorithms change constantly, SEO and SEM can prove difficult to specialize in. To have a consistent high ROI, businesses must keep up to date and understand how these functions together. The more complex the business, the more complicated this can become. A strong SEO/SEM strategy is essential for e-commerce websites and other businesses that depend on web traffic to make profits.
Businesses want to rank highly in search engine results. This is why they need experts in these areas. SEO Basics reports that the demand for SEO specialists is increasing at nearly 100% per annum, while the job market continues to experience a shortage of skilled workers.
4. UX Designer
UX designers are responsible for developing websites and digital marketing apps from the ground up. They might have technical experience or a background in high-end design.
UX designers focus on the website as a marketing experience. They must understand the audience and have a deep understanding of the product. They are essential to optimize an ecommerce website so that customers and prospects can browse and purchase.
They will usually take the lead in project management for visual design, testing, and development with an eye on user experience.
Potential earning potential: PingPong research shows that the annual average salary for UX designers in the U.S. is $97,000 (EUR83,000), but those with less than three years of experience earn $76,000 (EUR65,000).
5. Email Marketing Specialist
Email marketing is one example of a niche in content development and marketing. Email marketing is a specialized area that requires skilled marketers to handle copywriting and editing.
Email remains one of the most powerful content formats. You must be persuasive and know how to build an email marketing strategy. A large customer database and extensive PR list will allow you to manage campaigns, launches, and other PR activities. Email marketing success is dependent on the quality of your contacts. It’s important to learn how to increase your list without irritating prospects.
Email marketing is primarily an activity that generates leads. Therefore, specialists should work with digital marketing professionals and/or content managers to create targeted campaigns that convert leads into sales.
Potential earning potential: Email Marketing Specialists can earn an average salary of $57 000 USD (EUR49,000), according to LinkedIn. However, depending on their experience, it can rise to $65,000 (EUR56,000).
6. Director & Manager of Digital Marketing
CMO’s, VP’s, and Creative Directors can expect to make over $100,000 per year. You will need years of experience, but if you have a lot of managerial experience, it can be done quickly.
A strong grasp of all things marketing and business is essential for a Digital Marketing Manager or Creative director. They should have experience in both strategic planning and execution, including the creation of a digital marketing strategy. This position requires that they can delegate and take risks while still being decisive, as well as plan for the future by leading.
Potential earning potential: Digital marketing directors and managers can expect to earn an average salary of $109,000 (EUR94,000), according to salary.com. For the most experienced, this salary could rise to $148,000 (EUR127,000).
7. Analysts and Artificial Intelligence (AI), Specialists
As AI offers businesses a way of improving customer experience and business operations, the market for AI is growing rapidly. It is expected to reach $360 billion in 2028. With the rise in big data and data mining, any person who can create systems that analyze and use this information to support strategic marketing will be highly sought after.
These areas are best suited for people with technical degrees and computing science backgrounds. This is something that you should be interested in. You will need to have a solid knowledge of machine learning and data optimization to improve marketing activities.
Data analysts will be in high demand because of the reliance on analytics and data to drive marketing campaigns and budgets. According to our recent research, 39% of senior marketers believe that the hardest task in recruiting talent for data and analysis is recruitment. This will give you great career prospects. .
Potential earning potential: An average salary for an AI Specialist is $162,000 (EUR139,000). The top 10% of AI specialists can earn $100,000 more. According to reports, Data Analysts are likely to make an average salary of $65,000 (EUR56,000) per year.
Tips to Improve and Transform Your Digital Marketing Skills
Anybody involved in business marketing and leadership should look at their digital marketing skills as highly valued.
Don’t be discouraged if you feel you aren’t technologically proficient or knowledgeable. There are many ways to improve your skills and learn new ones so that you can remain relevant in your job. Online learning and eLearning are great options for those who have limited time or want to improve their skills.
These are some ideas to help you upskill and keep your skills current.
- Learn digital marketing online – Work at your own pace and in your own time
- To promote your skills and knowledge, create your own website
- You can network in the specialization or field you are interested in
- Interviews with informational people
- Subscribe to blogs that provide relevant information and insight you can use at work
- Participate in the social media groups that interest you by signing up
Whatever your area of expertise, every company requires people who have digital marketing experience. Even if your skills are not technical, you can still make a career in digital marketing.
Be a Digital Marketing Superstar!
A digital marketing certification is a great way to jump start your career or advance it. The DMI Professional Diploma in Digital Marketing will equip you with the most cutting-edge digital marketing skills. You will learn about social media marketing, PPC and email marketing, as well as SEO and content marketing. Register today to elevate your digital marketing skills.