7 Compelling Reasons Why Your Business Needs an Explainer Video

In this era of the audience with short attention spans, captivating them is nothing but a mission impossible. In other words, you probably have a lot of information to convey but too little time to explain it. That’s where explainer videos come to the rescue.

Today, websites are the go-to source and serve as a constant platform for communication between potential customers and sellers. But, to make that happen, your website must have compelling content. An explainer video is one such thing that efficiently tackles this need.

In this post, we’ll be discussing the reasons why you need an explainer video for your business.

Why Explainer Video is a Way?

Explainer video engages and attracts the audience with one goal: effectively convey the message in a short time. Here are 7 reasons why your business needs one:

#1 Videos Increase Search Visibility

Videos are the next big thing. They are the best source for generating website traffic. For instance, videos have a click-through rate of as much as 96%. And, a good explainer video is what hooks the user to the site.

Besides, a website with video content has more chances of ranking on the first page of the search engines. But, before all that, you need to create the best explainer videos. Focus on how-to videos and those people engage with more. Make sure to avail yourself of professional explainer video services only!

#2 Videos Are More Memorable

Videos help make your brand more memorable. Why? Because videos involve both visual and auditory sensors. Targeting both of these senses increases the chances of long-term memory retention.

As a result, your product or service gains a hold in the mind of prospective and current customers. And, when they see your product or service again, they’ll be able to quickly remember it.

#3 Videos Enhance Your Brand

An effective explainer video is what develops an emotional connection between you and your audience. Once there’s a connection between the business and its buyers, it becomes easier to develop trust. When customers trust your brand, they’ll be inclined to share it with others as well.

Typically, explainer videos convey complex information and ideas in a short span. This characteristic allows visitors to have a better idea of what you do and what are your service offerings.

#4 Videos Boost SEO Ranking

Explainer videos can also help elevate your online presence. One factor that Google takes into consideration for its ranking is the time spent on your website. For example, when visitors spend more time on your site, it will convey a positive message to Google. This can help your video content to appear higher in the searches.

A video on your page makes you 53% more likely of appearing at the top of the search. If you aren’t already embedding a video on your landing page, now is the time to do so.

#5 Watching Videos Vs. Reading

People don’t read anymore and it’s a present-day reality. What would you do if you were asked to choose between reading and watching videos? Videos, of course. Instead of reading loads of text about what you do and offer, viewers prefer watching a video about it.

Explainer video draws attention like no other. They can get your message across better. So, if you want greater visibility, having an explainer video for your website is the way to go.

#6 Videos Engage Customers

Explainer videos are a lifesaver for products and services that are complicated to explain without any visual aid. These videos walk the viewers through the complete process of how a product/service works.

Since people prefer watching over reading any day, plain texts and books are no longer an ideal medium to engage the users. Instead, multimedia is the new norm which means video has the power to attract your target markets. Besides, they are easier to comprehend and remember than static or text images.

#7 Videos Improve Conversion & Sales

Viewers are more likely to buy a product after they watch an explainer video about it. It is specifically necessary for businesses that need to showcase their products and services to the mass market. Therefore, allowing small businesses to turn their visitors into real customers.

Explainer videos let your users stay on your site longer, ultimately long enough to convince them. In this way, visitors may engage with your content and make further actions such as completing the opt-in form, downloading, registering, and finally buying your product.

To Wrap Up

In this guide, we covered why your business needs an explainer video and why should you get started with it right away. Explainer videos have the power to make your product/service the center of attraction and seamlessly draw the audience’s attention.

At the end of the day, every business’s goal is the same: growth and success. And, the best way to do it is by crafting a simple yet creative explainer video that explains what you offer clearly.

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