7 Christmas Discounts Promotion Ideas for Your Ecommerce Store

Try out these seven Christmas discounts promotion ideas if you want to reap the benefits of increased sales and loyalty this holiday season.

If you want a successful holiday season for your ecommerce store, start planning now!

Halloween candy before Labor Day can seem arbitrary, but trust me when I say that the earlier you start seasonal promotion planning, the better off you’ll be.

How do you make the most of your holiday decorating this year?

Try out these seven Christmas discounts promotion ideas if you want to reap the benefits of increased sales and loyalty this holiday season.

Add a Gift Price Filter

If you want to Christmas-if your store quickly and without a developer, gift price filters are the way to go. 

Not only does this tactic demonstrate that you have gifts for all budgets, but it also makes customer navigation easier. Consequently, their journey through your store becomes more streamlined.

Create a Fun Gift Guide

Ever feel overwhelmed about what to buy when there are just too many options online? Chances are, your customers are experiencing this as well!

Holiday shopping can be tough for customers: they’re bombarded with so many choices and promotions that they need help figuring out what to do or have no idea what present to give their loved ones.

If you’re stuck on what to get someone for a gift, a guide can be really helpful.

Analysis paralysis is the destroyer of potential presents. Giving customers gift guides reduces the number of options they have to look through, which helps alleviate analysis paralysis.

You can share your gift guide with customers in two ways:

  1. Publish the gift guide directly in a blog post or web page.
  2. Use the gift guide as a content upgrade on a blog post to get more email addresses in exchange for the resource.

To receive the guide, place a sign-up form on your website and provide an email address.

The answer to which option is better depends on your objectives. You will increase traffic and inspire more customers to make purchases by publishing the gift guide on your blog.

Using the guide as an opt-in incentive, you can build relationships with these subscribers via email.

Although it’s unlikely that as many people will download your gift guide if you take the proper steps, there is a higher chance they will become paying customers. Why? Because then you can send them reminder emails about present shopping and your holiday deals.

Christmas Discounts Bundle Gift Products Together

Your customers will be busy during the holidays and appreciate you taking some of the load off their decision-making by doing it for them.

By creating gift bundles during the holidays, you’re giving your customers exactly what they want!

Plus, bundling products together is a great way to make customers feel like they’re getting more for their money.

For instance, if you sell electronics, you can add accessories that normally cost extra and bundle them together with the main item. You could also create gift sets for different occasions and interests: gaming bundles for gamers, pet care packages for pet owners, etc.

No matter what product you offer, there’s always a way to bundle gifts together to help make the holiday season easier on customers and more profitable for your business.

Plus, it’s an excellent opportunity to upsell and cross-sell!

Offer Expedited Shipping

One of the most important parts of a successful holiday promotion is making sure that customers get their orders within the timeframe they expect.

Offering expedited shipping is a great way to keep your customers happy and ensure they have their packages in time for the holidays.

You can offer different tiers of shipping–such as standard, express, or overnight–so that customers can choose the option that best fits their needs.

Make sure to list your delivery dates and terms so that customers know exactly what they’re getting when they make a purchase.

By offering expedited shipping for Christmas discounts special, you’ll be able to keep customers happy while also increasing sales during the holiday season! Plus, it could even help you stand out from the competition.

Run a Holiday Contest or Giveaway

Running contests and giveaways is a great way to engage with your audience all year round. However, during the holiday season, it is especially important to run holiday-themed contests and giveaways as people are generally more interested in participating then.

Your visitors will likely be interested in entering contests and giveaways during this time so they can complete their holiday shopping on a budget.

Gift-giving season is the perfect time to score customer loyalty by hosting a giveaway!

Scented by Hattie, ran a giveaway that increased their social media presence. Try something similar on your website, or shake things up on your social media this Christmas.

To increase the excitement and stakes of your giveaway, consider adding a small prize for each purchase that goes above a certain price limit. Make sure to balance the production cost of the gift with the chosen threshold to save money.

Promote Gift Cards For Christmas Discounts

It’s important to remember that while promoting specific products and gift ideas will help you increase your sales during the holidays, many shoppers are looking for simplicity.

Offering gift cards is a great way to meet the needs of these customers while also increasing sales during the holiday season.

Gift cards are incredibly convenient and give customers the flexibility they need when it comes to holiday shopping. Plus, they make great last-minute gifts!

Make sure to promote your gift card options heavily during the holiday season on your website and social media platforms. Offer incentives for purchasing a gift card, such as Christmas discounts special or free shipping, to make it even more attractive.

The holiday season is the perfect time to showcase your product selection and increase sales. With creativity and thoughtfulness, you can create promotions that will help make this a successful Christmas season!

Run a “12 Days of Christmas” promo

The “12 Days of Christmas” promotion is a unique way to add excitement to your holiday ecommerce marketing.

It’s simple to set up–all you have to do is create 12 promotional offers and post them one by one over 12 days. This could be anything from discounts on specific products to free shipping or even complimentary gifts with purchase.


This type of promotion works well because it builds anticipation; customers come back each day to see what new deal you’ve posted. Plus, it allows them to stock up on gifts for their loved ones during this special time of year.


You can also use this type of promotion to showcase unique products that might get less attention otherwise. Try picking items from your catalog with special features or limited editions.


Overall, the 12 Days of Christmas promotion is an easy and fun way to engage with customers during the holiday season while also increasing sales! Give it a try this year, and let us know how it goes.



This holiday season, make a difference with these Christmas discounts promotion ideas.


By now, a few Christmas promotion ideas should be in your head to help increase sales for your ecommerce store this holiday season.

You can only exhaust yourself trying to run some of these promotions simultaneously. Select the ones most related to your brand and what your target market is searching for. And if you manage a smaller ecommerce company, focus on the promotions that will be less work for you yet still provide substantial results.