5 SEO Tools to Track Your Website Rankings

SEO tools are the tools that provide data and alerts about the overall health and success of your website. These tools help you uncover the areas of opportunities and identify the weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs. 

For maximizing the value of your SEO efforts, monitoring your rankings is crucial. Mastering SEO optimization can be a little complicated, especially if you’re starting. Finding SEO tools is easy. 

Why Should One Use SEO Tools?

SEO tools are the tools that save you from tedious keyword research and data analysis. By using these tools, you can see what is working the best for you and which parts of the strategy could benefit from some tweaking. The best SEO tools provide reports about how you measure up to the competitors and where the most excellent opportunities lie. It also allows you to measure the search performance of countries, regions and languages.

If you’re managing more than one website, the SEO tools also help you assess the performance of each site. Many entrepreneurs with multiple websites end up putting a lot of data in the spreadsheets, and they analyze it manually. However, you can use SEO software to save hours of effort and generate accurate reports at a click. 

Following are the best 5 SEO tools that help you track your website rankings –

1. Ahrefs: SEO Keyword Tool

It is the most recommended SEO tool online. It is only second to Google in being a significant website crawler. The SEO experts can’t get enough of Ahrefs’ Site Audit feature as it is the best SEO analysis tool around. The device’s highlight is to show what parts of your website need improvement to rank better in the search engines. 

From the perspective of competitor analysis, you will use this tool to determine the backlinks of your competitor to use as a starting point for your brand. One can also use this tool to find the most linked content with your niche, check and then fix the broken links on the website. This will help you get an overview of your best-performing pages. 

Ahrefs is the favourite tool of various digital marketing experts when it comes to the multiple facets of SEO, such as keyword research, rank tracking, SEO audit and viral content research, and this tool completely stands out. The tool also shows the sites which have backlinked to the competitors. It also helps one find great link opportunities. Ahrefs has the most excellent database of backlinks. 

This tool is instrumental in getting the site ranked for several major keywords and getting up to 350,000 visitors per month. Ahrefs is the only type of tool that shows the estimated number of clicks for the keywords. Most of the features inside Ahref’s are designed for marketing professionals. It is a popular SEO tool that helps people get higher Google rankings.

2. Google Search Console

It is an SEO tool offered for free to everyone with a website. It also lets you monitor and report on your website’s presence in Google SERP. You only need to verify your website by adding a code to your website. You can submit your sitemap for indexing by going through Google Analytics. You do not need a search console to appear in Google’s search results. One can control what gets indexed and how the website is represented in this account. 

It is an SEO checker tool that helps you understand how Google and its users view your website and allows you to optimize for better performance in Google’s search results. The tool is useful, especially for new websites as it lets the owners of the site submit new pages for search indexing. This tool helps you monitor, maintain and also troubleshoot the presence of your site in the Google search engine results. You can see data like the user queries that have been entered and the number of times your site URLs appear in the search results. It also helps you analyze post-click data about site engagement like bounce rate and the conversion rate. 

Many people make use of SEO Melbourne, which is a highly effective SEO agency in Melbourne. It provides you with a finely tuned SEO campaign tailored to your needs. 

3. Semrush

Semrush is also one of the favourite tools of many digital marketing experts. They let you assess your rankings and identify changes and new ranking opportunities. The most popular feature of the tool is the Domain vs Domain Analysis. This analysis allows you to compare your website to that of your competitors. If you are looking for analytics reports you will be able to compare the keywords and domains. The tool has an on-page SEO checker that allows you to monitor your rankings easily and find some recommendations for improving the website’s performance.

 The most unique feature of this tool is the ‘Organic traffic insights’. It is the feature that lets the website owners see all the leading articles with one dashboard, along with the related keywords, social shares and the word count. Many people use Semrush for their daily work and they also love to use its site audit for optimizing the site health. Many people have improved their site health by 100% since using Semrush. They also increased the conversions by 15% more from the content pages.

Overall, the tool is suitable for improving online visibility and discovering marketing insights. The tools and reports are also able to help the marketers that work in the services such as PPC, keyword research, content marketing and campaign management.

4. KWfinder

This is the tool that helps you with the long-tail keywords that have a lower level of competition. Many experts use this tool for finding the best keywords and running analysis reports on backlinks and SERPs. They have a Rank Tracker tool that helps them easily determine their rank while tracking their improvement based on one key metric. You will also get a lot of keyword ideas that will help you rank your website even higher. 

This tool shows the experts the information on the keyword they were searching for and also pulls in good suggestions for related terms and how they compare to the term they were originally looking for. This tool also helps one get to target the terms that are lower in the funnel and more likely to convert and allows them to target them through focused content that answers the questions that are hovering in their mind. This is an intuitive research tool and it is a popular alternative to many other options in the market. The tool is simple to operate and it also evaluates long tail keywords.  

5. Moz Pro: SEO Software

This comes across as the best SEO tool that experts actually use. The best feature of this tool is its chart portal which allows them to get an insightful response to every question they have asked. If you are looking for keyword recommendations or a site crawl, this tool is the best option. This tool helps you with great insight into how your site is performing and it also helps you improve it. This tool also has a free Mozbar toolbar that one can download for checking the website’s metrics while browsing any page. 

The best feature of this particular tool is the ‘page optimization feature’. This feature tells you exactly what steps you can take to improve the SEO of every single page on your website. These are the tools that have substantially improved the business of several clients. Moreover, it gives the clients great transparency. One can also compare the traffic of the site and the optimization to that of their competitors. 

One can also see which pages and search terms the competitors perform well in and alter the web practices to compete against theirs. It is easy to use for all the novices who are first getting their hand in SEO. This tool focuses on the essential areas of SEO.It is a complete suite of tools that addresses links, keywords, and technical SEO. Moz has developed a number of SEO tools for helping marketers attract more traffic. 

This tool covers the core areas of SEO. It also offers more depth on link analysis and keyword research. The keyword suggestion feature of this tool is fantastic as it will take a source keyword and recommend new topics to target.


These are the top SEO tools available today. They provide you insights that would otherwise require a long time to acquire. Having stated that, you will need to put in the effort to achieve your goals. This calls for writing content that is SEO-friendly, editing each product description, and making adjustments in light of what you’ve discovered using these SEO tools.

If you want to make sure you’ve covered all the bases, look over this SEO check list. Most of these programmes provide free features or trials you can experiment with if you’re on a tight budget. Give them a try. Do it. Learn what has to be changed if you want to rank higher in SERPs. Put the tool’s suggestions into practise to speed up your growth. The secret to success is you.