Many people’s life feels complete when they find a mate. Seeking advice from a seasoned matchmaker or relationship specialist may be necessary to locate the ideal date. If one of those scenarios applies to people you know, you can start a dating services company that facilitates people finding suitable life partners. Matchmaking is a growing industry where a lot of money can be made. In the United States, there are approximately 1,300 independent matchmakers. Some professional love brokers charge tens of thousands of dollars for their services, not to mention additional compensation for locating someone’s future spouse. However, like any other business, it has some risks. We have compiled a list of things for you to consider before starting a matchmaking business.
1. Consider Starting Small
One of the significant differences between online dating applications and traditional one-on-one matchmaking is a considerable effort to decrease fabrication, cat-fishing, and fraud incidences. As a result, all matchmakers prioritize member screening and profiling to ensure their clients can go on dates knowing that the other person has been validated. The matchmaking business necessitates “one on one” screening. Starting huge can be risky due to the time it takes. Take on just one client at the start who says, “I will pay you to find me a partner.”
2. People are Unpredictable
People’s unpredictability can lead to unpleasant outcomes. Consider spending time matching up a couple you are confident will fall passionately in love once they meet. You plan the date’s logistics: confirming the venue, arranging a reservation, sending personalized reminders, calling if one of them is lost or late – sacrificing your evening to ensure the date goes smoothly. The next day, you call your customer, only to be greeted with rage and dissatisfaction about the date
However, scenarios like these are not unusual, with some even resulting in a refund or a negative online review. Even experienced matchmakers may find this situation frustrating.
3. There’ll Be Lesser Repeating Clients
All dating services find themselves in a catch-22 situation. Many are enthusiastic and idealistic individuals who start the business because they want to help their clients discover the love of their lives. The delight of seeing a customer go down the aisle, start a family, and have children is challenging to compare. However, for a business strategy, it essentially means that when a client succeeds, they no longer require your services. Unless their marriage did not work out, repeat sales from a successful client are rare.
Some may believe that the number of successful agency clients has increased the positive word-of-mouth, which would guarantee the agency’s success. Even though this is partially true, there is a limit to this because many customers use a personalized one-to-one matching service. After all, it offers them a privacy advantage over public profiles on apps. As a result, only a tiny percentage of happy couples would proudly announce to the world that they met through a matchmaker.
Some clients who are unsuccessful in finding love would blame the matchmaker, claiming that they spent so much for a service that failed them. Those clients would naturally stop using it. Simply because a matchmaker is doing well one year does not guarantee they will perform better the following year because matchmakers’ databases spin. They must constantly find new clients to generate cash and create matches for their existing client database.
4. You’ll Need to Be Blunt
Matchmakers must balance being truthful and polite when a date doesn’t go well. Your unlikable responsibility as a matchmaker will be informing one client that the other was not interested in them. Matchmakers must be direct with their clients, even though most people don’t enjoy being rejected or learning about their unappealing behaviors. You may establish a mutually beneficial relationship with your clients by telling them the truth in a kind yet firm way.
5. You’ll need to have strong networking skills.
The best matchmakers have an interest in people. They are excited and inspired by meeting new people, conversing with them, and finally pairing them up. Most of the time, you will need to initiate a discussion when you meet clients. To locate the ideal fit for your clients, you must learn as much as you can about them. Matchmakers may consult their networks of family and friends in addition to chatting with folks they come across regularly. You will be able to find more clients with this strategy.
These days, the matchmaking industry is overgrowing, not to mention the satisfaction matchmakers have when they witness a happy marriage. However, you should make a few considerations before launching a matchmaking business. This business faces unique challenges, much like every other business. The information in this article covers every aspect you should think about to be prepared for any situation.