10 Red Flags That Can Plunder Your Email Deliverability Rates

10 Red Flags That Can Plunder Your Email Deliverability Rates

What’s more harmfully useless than an overpriced dress you purchased years ago but will not wear unless the Queen invites you to tea or Brad Pitt invites you to his red carpet date? The email copy you spent hours crafting never made it into your subscribers’ inbox. comprar seguidores instagram argentina

It’s 2022, and email marketers struggle with low email deliverability rates. Before we get started, let’s clarify a few things: Deliverability is not the same as delivery. Delivery refers to the number and quality of the emails that were sent. (More on this later), Deliverability is the ability for your email to land in an inbox, not in the spam folder.

Globally, the email placement rate is close to 80%. This means that more than 20% of emails end up as spam. Deliverability data becomes more important when considering the average open rate of 22.60%. Email delivery must be guaranteed before taking other steps, such as optimizing subject lines and openings or improving your email etiquette.

The deliverability rate, however, is a complicated metric. It depends on your Email Service Provider’s (ESP), email frequency, spam keywords content, domain reputation, etc. Too many things too quickly? This list contains red flags that can sabotage delivery rates.


  1. Buy Email Lists

We are aware of the principle that you shouldn’t make what you can’t buy. But, we don’t think email lists fall under this category. Besides being illegal in many countries (GDPR EU and CAN-SPAM US), buying email lists can give you many old email addresses that have had everything from couches to insurance to canned tuna marketed to them.

This is one of the most common tactics used by email spammers. https://avplenews.com/

It’s hard work to build an organic email list. But it’s the difference between speaking to someone listening and talking to a wall.

Segmented pop-ups are a great way to organize your subscribers based on their interests. You can keep your list current and relevant by regularly verifying it.

  1. Neglecting the importance of email verification

You might forget to change email addresses and companies in your rush to send. You might also lose your old account and have to create a new one.

Verifying an address before emailing users can help you keep your deliverability intact, protect your domain reputation and give you reliable insights into customer behavior. The process is quick and easy. Enter your email address into the verifier to instantly get the email status.

An email verifier looks for errors in the email address and checks if the domain is catch-all (domains that accept emails to accounts that don’t exist). Finally, an SMTP test is performed to ensure that the email address can respond to emails.

  1. There is no clear unsubscribe option

Emails are a great way to communicate with your customers and make them feel valued as a marketing channel or website engagement tool. Your subscribers don’t have a clear option to opt-out. This could lead to spammer territory.

The New York Times emails have a discreet Unsubscribe button. This is what a decent marketer would do.

Many companies, including Netflix and Microsoft, will remove subscribers or accounts after inactivity for a long time. This is what Fab does: it has a striking design and re-opt in option.

Use templates with unsubscribe buttons to ensure you do not miss any opt-out options in your marketing emails. These templates are available in most modern Content Management Software (CMS), which has integrated email marketing features.

  1. You Can’t Measure Your Email Bounces

When your email bounces, the recipient’s ESP does not allow you to send it through, you can get a hard bounce (for instance, if the domain or email address doesn’t exist) or a soft bounce. However, neither one of these causes is good.

Hard bounces can cause damage to your sender’s reputation, reducing deliverability and leading you to be tagged as a spammer. In such cases, your immediate response should be to remove the email address permanently from your list.

  1. Not having double opt-in

Single opt-ins have one advantage: they grow email lists quickly. You only need to click the Subscribe/Join button once you have filled in your email address. Double opt-ins are more formal and require users to confirm their intent to subscribe by emailing them. These emails don’t have to be boring, but who said they had to?

We want to emphasize the importance of quality over quantity by pointing out how single opt-ins are more likely to attract spammers and bots and fake/inactive addresses. Double opt-in places you in good company and increase engagement.

  1. Sending emails from a personal (free) email address

You might be asking, “What’s the problem?” Firstly, it’s unprofessional. It doesn’t provide recipients with a clear option to unsubscribe. This is a direct violation of global data protection laws. It is illegal.

Get a reputable ESP immediately (and avoid unreliable ones that can do more harm than good).

  1. Writing misleading and spammy subject lines

Subject lines are as important to email marketing as window displays are for stores. Writing a catchy, engaging, personal subject line in an era of falling open rates and cluttered inboxes is half the battle.

False advertising

Users felt cheated by subject lines that didn’t correspond to the content of promotional emails. This is just a little more than half of the respondents. Avoid spammy keywords and gimmicky tactics like “100% Satisfied” or any other phrase that begins with a $ sign.

In ALL CAPS and with a lot of punctuation

Unsurprisingly, people don’t like emails that make them scream at them and sound ridiculous. You can sound sincere or fun even with Caps Lock Off.

Too many visuals in emails design

Many marketers use images, videos, and email signatures to spice their plain text emails. It can be very effective, but it is dangerous to overuse visuals. Images from unknown senders are usually disabled by default in most ESPs. Scalability issues can be a major problem if you rely on visual communication and images to communicate your message. Additionally, comprar likes instagram argentina images can increase the size of your email and make it less accessible.

Spammers love to hide malicious content behind large images. Suppose you don’t want your text to be misinterpreted as one; balance out the visuals with text. The recommended text-to-image ratios are 80:20 to 60%, but it shouldn’t be lower. Remarkable is an example of a company that uses images to complement and not replace its text.

  1. Using URL Shorteners

Unless you live under a rock or have never read text messages (same difference), at least one scammy email has been sent to you with a short link. These links are dangerous, and your subscribers should verify them before clicking on them. You might also send them the 45-word-long URL.

There’s an alternative: you can create hyperlinks in your email to redirect to other pages on your site (like to a product, signup, view orders, cart checkout pages, etc.).

  1. Include Attachments

Here’s how to win a one-way pass to spamming: Send bulk cold emails with attachments from a relatively unknown sender domain. This isn’t just a red signal; it’s a red signal waving at a bull. There is a way around it. Avoiding attachments entirely is the best solution. Instead, you can send the file as an attachment.

If you are sending the file in an indispensable format, such as.txt or.pdf, or.jpg, it is important to ensure it is both the correct format and size. (If it exceeds 10MB, please don’t send it). Also, make sure the image is responsive across all devices.

Attachments have many benefits. They help keep your email copy concise and give potential customers more information. If you plan to send an email with attachments, ensure they aren’t bulk emails and do a domain heat-up before you start sending. Also, always send to verified and credible addresses.

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